Author: Omi Sido
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Hreflang Attribute – International SEO
Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these…
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AI vs Human Translation in Localisation
Don’t get lost in translation In today’s globalised world, businesses are looking to expand their reach and target customers from different countries. By far one of the most critical aspects of this expansion is localisation. Localisation involves adapting content to suit the language, cultural, and social norms of a particular country. It is an essential…
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The Sunday Talk – Be The Best You Can Be
This week’s got a very interesting start. Natasha Woodford from ClockworkTalent invited me to The Tower Of London and see the famous Ceremony of the Keys. Tower of London The Beefeaters – I am not entirely sure why we call them Beefeaters. Probably like me, they like their steak rare. So the Beefeaters have been…
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How to fix the most common technical SEO issues | SearchLeeds 2018
Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range of…
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Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in…
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The Sunday Talk – What makes us happy?
The perfect Summer day: the sun is shining, the breeze is blowing, the birds are singing…and you are probably not in the UK.Joking aside, this week I want you to be so happy that when others look at you they become happy too. Guys, can I say something. I am sorry for interrupting you but…
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Entities, Search, and RankBrain: How it works and why it matters
Entities, SEO and RankBrain In today’s digital world, search engine optimisation (SEO) has become an essential component of any successful online business. SEO involves a variety of strategies to improve a website’s visibility on search engine results pages (SERPs). One of the most important factors in modern SEO is the concept of entities and how…
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The Sunday Talk – SearchLeeds SEO Conference
Monday morning.Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee. Give them a cherished book. Praise them publicly. Help them get ahead. Be proud of them. How difficult is to make somebody happy? New summer gloves from ARMR. Let me describe them to…