Author: Omi Sido
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The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite 2018
We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Data without context is useless. Because data without context is useless, in this session Nichola Stott gives…
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The Sunday Talk – Personal Branding
Today on my way back home I was hit by a car. I am ok, honestly, I am ok. The elbow is a bit swollen. It probably needs a bit of icing. So it makes you think. You can die in a blink of an eye. It also makes you think: What is my legacy?…
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Why We Can’t Teach SEO
Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo Who is David Edmundson-Bird David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at…
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Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…
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The Sunday Talk – Marketing Business Summit 2018 – Milan
What do you do when the weather is so nice? Well, you go to the beach. What an amazing view. It’s Tuesday and I have to go to work after 3 days off. And then Alexa woke me up an hour earlier. What a life. But then I think this week gonna be great. Tomorrow…
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HTTPS Migration Gone Wrong
The Homebase website was already dying….why kill it with a bad https migration?! I am sure you’re wondering how a process that’s supposed to boost your site’s rankings could possibly send them plummeting instead. Here are some observations: First, we see pages that are being redirected 4 times – yes 4 times – before reaching…
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Why attend BrightonSEO?
This week it’s all about the biggest search marketing conference in Europe called BrightonSEO. So let me answer a simple question. Why? Why are we so obsessed with this conference. Well, when it comes to the SEO industry, it is very difficult to attend a University and get a formal degree in the field. Unfortunately,…
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What is mobile-first indexing?
Mobile-first indexing does exactly what it says on the tin! In short: the mobile version of your website becomes the starting point for what Google includes in their index. The interesting part is – and the part that many people don’t understand and freak about – that it’s not a “mobile only” index and if…
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The Sunday Talk – Adapt or Die
Interview with OnCrawl New week, new online interview. In about 10 minutes I’m gonna be talking to Emma Labrador about my favourite SEO crawler called OnCrawl. Before you ask me I’m gonna tell you. OnCrawl is a very visual, data-driven SEO tool that can help you build your SEO strategy with confidence. Link in…