The Sunday Talk – Collaboration


What a day! My car and my bike keyword at the same time.
So I can’t go to work. Not the worst thing in the world really.
But then I don’t have any coffee at home. So I have to run to the nearest shop. Run, Forrest, Run!

Now that the coffee is brewing I am thinking. You can’t expect every marketing campaign to work well for you. Digital marketing and especially content marketing is very much a long-term game.
Don’t be distracted by short-term losses as your ultimate goal is not to win every single battle but to win the overall war for customer attention online.

A day without coffee! What a waste of time.

Yes, Digital marketing is not a funky word anymore. Digital marketing is a necessity. The keyword research I was talking about earlier. I don’t want you to do keyword research so you can stuff your pages with words that gonna annoy your visitors. I want you to do keyword research so you can truly understand your customers.
Also, I want you to do keyword research so you can understand your competitors as well. because let’s be honest the more you know about your competitors, the more you know about your own business.

Omi: So Samar tell us what is TeamStack?

Samar: TeamStack a free online community of digital experts where you can create your own team but you can also join a team as well.

Omi: Guys, this is the future. Collaboration.

It’s Friday and this week is coming to an end. So time for some wisdom. Analytics is knowledge. And as we all know knowledge is power. I keep on using the tool Gerry White showed me last week – the Google Data Studio. And I can confirm that for quick and visual – I will repeat visual reporting – this is by far the best tool out there.

Knowledge is power!

The other day I was listening to a podcast with Steven van Vessum – the co-founder of Content King – and I honestly felt in love with his description of what SEO is. SEO The Continuous Process.
So let me give you my thoughts on the subject as this subject is so close to my current understanding of what SEO/Digital Marketing is.

For a start let me tweak the wording a little bit: The continuously evolving SEO. What do I mean by that?
Instead of giving you a definition let me give you two examples: Content and Technical SEO.

A few years ago Google started talking about mobile, mobile optimization and a lot fo you answered the call – started producing mobile pages, started optimizing them and Google was in love with you.
But today there is a new kid on the block called AMP – Accelerated Mobile Pages. A lot of you are rebelling. A lot of you are arguing about it online but while a lot of you are thinking about it others are seeing their visit numbers going up. You don’t dictate the SERPs. Google does.
The SERPs are always right (or at least they are hardly ever wrong)… and not your ego.

Not a long time ago Google and YOUR customers used were in love with blog articles. But nowadays as more and more content is consumed trough different mobile devices Google and YOUR customers are naturally directing their attention to video. It’s just easier consuming content on a mobile device trough video and not reading a blog article.
Again I am not saying stop writing articles. I am just asking you to evolve.

So if you are an SEO my advice is. Move on.
Don’t fall in love with an idea. Collaborate with Google so the search giant can better understand your website. Collaborate with other departments in your organization so they can finally understand what SEO is and finally start giving you a helping hand.
Collaborate with your customers online so they can better understand your company.

Guys, come back here next Sunday. You’ve got the problems I’ve got the solutions.

The Sunday Talk – Content Marketing


I am cleaning my car and I am thinking: We never talk about old content clean up. Can old content hurt our SEO?
Yes, it can. And I would give you an example. We all have some leftovers in containers somewhere in the back of our fridge. And those containers may get our attention one day because of the smell they produce. It’s exactly the same when it comes to old content.

  • Old content can hurt our SEO without us even realizing where the smell comes from. And I would give you an example.
  • Old content can waste our crawl budget.
  • Old content could be thin content.
  • Old content could be duplicate content.
  • Old content can talk about things that are not relevant anymore to our company’s current direction.

We should all go and clean up our old content before it tanks our SEO rankings. Pay attention to your old content, people.

By the way, I hate cleaning this car.

Google only finds you when everybody else is looking for you.

Saturday morning. it’s almost nine o’clock. Early start of the day. In about five minutes I’m gonna have a chat with Gerry White about a new analytical tool – more visual but I am thinking now when it comes to Content Marketing there is something even better than visual data. And I know you are all asking about more visual data. But as I said when it comes to Content Marketing what’s better than visual data is you actually visualizing how your customer is finding your content. Visualizing how your customer is interacting with your content. Visualizing how the visitor is interacting with your Call to Actions in your content.
Yes, visual data is good but visualizing how a real human being is interacting with your content is even better.

Only you can change your life. I can’t do it for you.

Only you can change your life. I can't do it for you.

Just coming back from a small meeting with top CEOs in the UK – hence I look like a million bucks. A guy invited me so I can support him with any questions they may have about Technical SEO but the guy was actually talking about Content Marketing trying to convince them Content Marketing does work.
But then everybody in the room was like ‘We are not happy with the ROI (Return on Investment). Our content is a bit too boring because we work in a boring industry. People don’t read our content.’
Obviously, the guy was struggling.
So at one point, I stood up and I asked everybody a very simple question. Is your content any different from your competition?

Suddenly there was a silence in the room.

I went to a guy and I said: According to the newspapers last year you spent 3 million pounds on your Christmas advertising. Three million pounds yet if I go to your website I can see a video on your homepage that costs probably not more than 5 thousand pounds.
S instead of spending 3 million pounds on your Christmas campaign why don’t you invest those 3 million pounds in your content team and then you can produce one video a week so you end up with 52 videos a year talking about your branding talking about your company. it’s not worth it having 10% more visits in December instead of 10% more visits than the previous year.

Another guy was talking about an article they produced and he was like ‘Hey Omi look at this article. The stats. It’s so much different than anything else out there. The competition they never wrote anything like this. So I looked at the article and it was full of stats, numbers. But my question was: Ok this article is talking about rice in inflation next year. What’s gonna be the price of bread? What’s gonna be the price of petrol? What’s gonna be the price of milk?

So you’ve got a good article but you forgot to connect it to your audience. You wrote this article for fellow bankers, not your customers. Yeah, it’s a good article. So instead of starting with numbers – scaring people with numbers they don’t understand why didn’t you just go to your nearest branch – interview some people, show them the numbers, see their reaction, take this reaction and incorporate it in your article.

So the wisdom of this story is:

Content Marketing is all about connecting with your customers on a human level.

Have a good week, guys. And don’t forget to come back to my Sunday Talk next week.
You’ve got the problems. I’ve got the solutions.

The Sunday Talk – Old marketing is dead. Long live marketing.


Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down.
Own them like a boss!

It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday by Matt Daley. Obviously, he is talking about sales but I can relate his vision to SEO and Social Media. It is becoming increasingly obvious that we have to connect to our customers in a meaningful way. I know a lot of people are talking about it so the point I am trying to make is that it’s not out meaningful way anymore but what the customer determines to be a meaningful conversation. As a business, you cannot afford anymore not to know your customer.
Knowing your customer is of a paramount importance for future business success.

And now one of those midweek wisdoms (#wednesdaywisom).
People always ask me ‘How do you grow in Social Media?’ and I would extend this to business and life. And my answer is always very simple. Be prepared to do things that you are not entirely ready to do.
Surprise yourself, surprise your friends – the people around you. Surprise life. This is how you grow!

Digital Marketing is a commitment. Not a growth hacking strategy.

I love the way Amy Schmittauer hustled Gary Vee. But this is exactly why I’m reading her book. This girl gonna be very big one day. I’m gonna tweet about it.

Many people said so many things about a statement that I made this week that old rules of marketing no longer apply.
Let me be very clear about one thing. I don’t think that old rules of marketing are dying. I strongly believe that they are dead.

Let me give you some examples.

1. Advertisements in the past were meant to appeal to the GENERAL public. Basically, old-school marketing tactics were aimed at a large group of nameless, faceless group of people that may or may not have been interested in the products or service in question.

Today, successful marketing campaigns that capture the minds, the hearts, and the wallets of customers are those that are strategically tailored to the consumer’s unique interests, needs, lifestyles.
One-size-fits-all marketing is out. The sooner you understand it the better.

2. We all remember the time when advertising INTERRUPTED the audience with a one-way message. In a way, companies were pushing their message in front of audiences.
(In all honesty, this strategy did work for some time.)
Today instead of pushing your company should pull people towards your brand with relevant and engaging content.

You probably already know my 3 golden rules: Customer. Platform. Content.

3. Last but not least – Trust.
Let me quote here Mr. David Amerland.

“Trust is what monetizes the attention economy.”

Let me explain this one to you.
Instant access to information (even when on the road using our mobile phones) has led to INCREASED demand for information. People EXPECT the marketers of a services or products to provide information that backs up their marketing claim.
Without solid information, you’ve got no credibility. No credibility means no TRUST. Without trust, there can be no sustainable business!

Have a nice week, guys. You’ve got the problems. I’ve got the solutions.

The Sunday Talk – Technical SEO – Take Your Digital Marketing Strategy To The Next Level!


I am so pumped up about this week. I am going to Holland and as many of you know I just love this country. But first I am meeting Steven van Vessum – one of the founders of Content King.

Guys, if you are a small business and you want to avoid the hassle of checking your website manually on a daily basis this software is for you.

Omi: So Steven, tell us about your software.

Steven: So Content King is a website monitoring system which does continuous crawling of your website and whenever we find issues we alert you. And whenever we see changes we save them.
In doing so we try to make the life of SEOs and digital marketers a lot easier.

Omi: You heard the man. Your life easier.

Steven: Isn’t that what we all want?

Omi: Exactly!

Steven: So remember Content King.

It’s Thursday morning. It’s 3 o’clock to be precise and I am on my way to Holland to teach local businessmen the benefits of having a solid technical SEO.
Not many people are talking about it but 68% of revenue (on average of course) across all markets and industries is still coming from organic visits.

Do you spend your time, money and effort towards the right channel
Think again!

“To be successful in SEO you need a well-defined SEO strategy.” – Omi Sido

Very often described as a process of altering and strengthening a website’s online relevancy, an SEO Audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement.

Guys, understanding these components and how they work, is an important part of identifying the strength, weaknesses, and potentials a website has in natural search.

Work Hard Play Harder
Work Hard Play Harder

Friday. The second day of my Dutch journey. Let’s remind ourselves something. SEO is one of the most cost-effective marketing strategies because it targets users who are actively and I will repeat this one ACTIVELY looking for your products or services online.

When it comes to website and cars there are a lot of similarities. Both of them need to be well designed. Both of them need maintenance. and both of them need everything to be well connected inside in order for you to move forward.

By the way, I hate fixing cars.

The Sunday Talk – The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.

The Sunday Talk – Social Media is People

Your headline is the first impression to your content.
Make it count.

Sometimes people ask me. Hey Omi, how do you come with those clever thoughts of yours? Do you write them down? Do you remember everything that you say?
And I am like No. I don’t do any of this stuff.
Most of the time I would talk to people. They may come back to me and they may say ‘What did you mean by this or that?’ And then I’m gonna be like ‘If they think is clever, then it must t be clever.’
So I’m just gonna find an appropriate image, attach the quote and there you go. You’ve got your five minutes of fame.

Now an SEO joke. The British Army just called me. They’ve got problems with their rankings.

I am so happy. I’ve just preordered ‘Vlog Like A Boss‘ by Amy Schmittauer. People like me have been waiting for a book like this for a very very long time.

Don’t get me wrong as I don’t consider myself being a vloger. But I do believe that vlogging and video, in general, are the future of Social Media and the way people and businesses communicate ith their customers.

I know many of you are very skeptical when it comes to vlogging and people and companies documenting their life but let me tell you a secret. Look at your Facebook stream. You are already doing it. You are just using pictures instead of video.

Mark Preston just asked me on LinkedIn: What’s the measure of success?

I wanna make something very clear. Before start measuring success in your personal life or in business, we have to identify what success means to us personally. Not them. Us personally.
So then when we succeed we will know it.

I am just coming back from a small business meeting and I can’t stop but notice that big companies are still struggling to connect to their customers.
Firstly, you cannot connect to your customers on an emotional level if you don’t know them. This is very similar to meeting somebody on the bus for the first time. And I know that a lot of big companies have a lot of followers but I also know a lot of big companies are using this as a good excuse not to interact with their followers. The people who made the effort to connect to your business.

Last but not least a lot of big companies are governed by the so-called ‘old school’ marketers who are basically over-emphasizing the importance of the word ‘digital’.
Yes, Social Media is digital as it only exists in the Digital World but deep down inside in its core Social Media is people.

Stop talking to your customers like they are digital robots. Talk to them the same way you talk to your friends or your family.

What customers think about a company or its products is a key aspect of business success.

The Sunday Talk – The Power Of Social Media


Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it.
Find your niche and then go even more niche!’

I came up to the conclusion that success in whatever it is that you are doing is never an accident.
Wake up early. Work hard. Always stay positive.

“Being trusted is the single most sustainable way to grow your business.” – Omi Sido

And if you think that I sound a little bit like Mr. David Amelrand, it is only because the guy is so so right.

Yesterday I met a bunch of local businessmen and one question kept on popping up. Why do I talk about Social Media so much? Why do I put so much emphasis on Social Media?

To understand my obsession with Social media I have to start from the very beginning.

The main goal of every organizational design is to ensure there is an efficient information flow – internally between different stakeholders, different departments, managers and externally with customers and suppliers – in order for a business to make a timely and informed decision for future products and services.

But now businesses that historically relied on top to down information flow are losing their competitive edge to smaller, more agile startups that are leveraging the power of the Social Media Brain in order to process information more efficiently.

Instead of relying on their limited knowledge pool they are diving into the sea of information that Social Media is creating.
So what’s happening in real life is that in order to survive the so-called ‘old companies’ have to learn from the newcomers.

You can be one of those newcomers if you make the effort to leverage the power of Social Media.

Data and Insights in Digital Marketing

Many people confuse data with insights.

What is the difference?

What Is Data?

Data is the information you acquire from users, such as demographic info, behavior, and activity.

What is Analytics?

Analytics is the discovery of patterns and trends obtained from your data.

What are Insights?

The ability to gain an accurate and deep understanding of someone or something through the use of analytics. In other words the deeper understanding of something or someone through analysing data.

As digital marketers, we are the bridge between the data and the people who have to make a decision based on the insights coming from this data. Our job is to take the data and transform it into a meaningful story that a business can truly understand in order to translate data into actionable insights.

The insights gained through analytics are incredibly powerful, and can be used to grow your business while identifying areas of opportunity.

Common mistakes

The noise is confusing the signals.

We are hardwired to see patterns even if they are not there. Make sure when analysing your data that you are not getting information based on ‘your needs’ so you see signals where’s there is just noise.

Don’t measure meaningless metrics.

Make sure that you only measure and draw conclusions from stuff that matters for your business.
Is ‘email open rate’ giving you useful insights? The way I see it if someone opens an email it does not mean that they read it. You don’t even know for sure that they took interest in your content.
Don’t you think that ‘Click-through rates’ actually tells you how effective your email content is and what content you should send next?

Confusing correlation with causation.

The best way to explain this one is by giving an example. People buy more clothes when the weather is cold not because they need more clothes to keep them warm but because Christmas is in December (Winter). So assuming that people buy more when the weather is cold (this may as well be the case for some particular businesses) is simply wrong. I may even argue that most people buy their ‘warm clothes’ during the summer months when they are heavily discounted.

Which leads me to the next point.

Not accounting for seasonal variations.

It is quite obvious to me now that customers behave differently according to the season and according to seasonal habits. There is always an increase of browse and spend during the Christmas period so the month over month growth figures in January are not the most accurate ones.

Ignoring Geography.

The all too often forgotten element. It doesn’t make sense to include international data in your analyses if you only sell locally. On the other side if you do sell internationally than it makes sense to separate your high priority markets from less important ones. A good example for disregarding Geography would be counting visits from Canada if you only sell in the UK.

Visits from another country in Google Analytics

Data can replace intuition (and vice versa).

Recently I was doing an SEO project for a company involved in baby products distribution. So the first thing I said to the CEO of this company was “I’d like to start with a little research so I can establish who your customers are”.
He said, “I know who my customers are. They’re moms, females between 20 and 40 years old.” I said, “Wow, how do you know?” He looked at me like I was crazy. He said, “They’re my customers. I’ve been doing this for years. Don’t tell me you still use baby oil on your body”
Now it was my time to look at him like he was crazy. “Yes, I do mate. Every time I shave my head. And I honestly don’t think I am a female and a mom.”

My intuition was telling me that I am not the only one using baby products.

In all honesty, he was not entirely wrong. A big chunk of his customer base was indeed moms in their 30s. But then he missed a big chunk of young ladies using baby oil for beauty purposes like makeup removal or conditioning and cleaning makeup brushes. And then a lot of men and women who use it like me as after-shave moisturiser.
The craziest thing that came from our research was motorcyclists using it to polish their bikes in the winter. Go figure.

Average Value.

And now something a bit more technical. Misusing average value is one of them. Averages are a great way to get a quick overview of how your business is doing. For example, if the average order value is increasing over time than your company is going in the right direction. True that! Which does not mean that all your departments are doing well.

Average order value by a department will allow you to identify ‘weak’ links in your business and also give you the opportunity to allocate your marketing efforts throughout your business more efficiently.

Tip: Don’t you ever do a Pie Chart of the average order amount by a department. Pie charts should always represent a slice of the whole. You cannot have a slice of the average!

Pie Chart

Another misuse of average would be the not so famous anymore ‘average time on page’. Apparently, Google thinks it’s so important that it even displays it as a prime metric. Clearly, it is better if a visitor spends longer on a page because it means they’re engaging with your content. Hmm, not really.

Average time on page in Google Analytics

 

If I go to http://royalsofia.com/blog/, spent 5 seconds scrolling trough the articles, click on an article headline that I like and spend another 10 minutes reading the article and then close the tab. The average time on the blog page would be shown in my GA as 5 seconds. If I check the ‘average time on page’ shown for the article page it would be….hmm zero seconds.
Surprise, surprise. Google knows that when I was on the first page I clicked on a link so it can easily calculate the time between the entrance and the click.
Google cannot detect the tab closing so it records the ‘average time on page’ for the article as zero seconds.

Suddenly you realize that blindly applying statistics doesn’t explain what’s actually happening (and I know my example was a bit harsh but I hope you get the point).

Conclusion

In the vast ocean that is Digital Marketing, there is practically nothing you can’t measure. While this may seem like a big deal to you, it does have its drawbacks – the mere fact that you can measure everything doesn’t mean that you should. To really get the best of your data you should start looking past the raw numbers and begin seeing the big picture. The road to success is to have the ability to analyze on both the micro and macro scales.

The Sunday Talk – If you want something new, you have to stop doing something old


Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016.

Community.

The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your niche. So say if I continue talking about SEO or Digital Marketing I can eventually sell SEO or indeed Digital Marketing services.

Newsletters.

The second one is newsletters. Following the steps of Gianluca Fiorelli, I started producing a daily newsletter (last year) talking about Digital Marketing and SEO. And to be honest with you I am overwhelmed with the results.
(Anton Shulke knows everything about it)
So in my opinion Newsletters should be part of your content delivery strategy.
Tip: Keep them straight to the point. Look after your headlines.

Influencers.

The third tip – last but not least – is influencers. Influencers are essential for your Content Marketing success. I will give you an example.
On a bad day, I can tweet about a nicely written article about SEO or Digital Marketing and I can have zero interactions within two days.

On another day I can just tweet a quote from an influencer like Mark Traphagen or David Amerland and I’m gonna have two hundred interactions within two hours.
When it comes to influencers: find them, follow them, talk to them.
Influencers can amplify your online presence. Or in other words, influencers can open the gates to your Content Marketing success.

I’ve never been good at fixing things. I’d rather to it the right way from the beginning.

Coming to the gym on a Sunday is a state of mind.

Sunday gym and two weeks into the New Year’s resolution cycle the parking lot behind me is empty. Coming to the gym on a Sunday is not a New Year’s resolution. Coming to the gym on a Sunday is a state of mind. Or like some people say “If you want something new, you have to stop doing something old.”

Adidas, Adidas, Adidas, Do they have the best materials? I don’t know.
Do they have the most comfortable gear? I don’t know. What I do know is they’ve got their branding. While you were thinking that they were brainstorming about the cotton level in their materials they were actually researching, looking into the customer behavior.

“When customers buy from you, they are not just buying a product. They are placing their trust in your company!”

Yours Truly,

Omi Sido

The Sunday Talk – Focus on the Customer


Many of you know that I’ve been in Bulgaria for some time.
While on the plane started reading this book by Julia McCoy called ‘So You Think You Can Write?‘ and to be honest with you I am very very impressed with this author.

The wisdom that comes from the very beginning of this book is Action. After reading this book you gonna have all the basic knowledge. The foundation that you need in order to become a successful content marketer.

Sound preparation is invaluable. Knowledge or shall I say the desire to have the knowledge (and constantly improve) is invaluable.
But knowledge and preparation are simply useless without Action.
Study your competitors. Study your customers. And through Action win the online battle for attention.

Omi: Is it fun working at SEMrush?

Sergey Doudy (Online Events Manager at SEMrush): So I am really enjoying myself at SEmrush. And I get to meet awesome Digital marketers. Awesome people like Omi yourself. Really happy to be here with you mate.

Sergey Doudy

Omi: Like me.

Sergey Doudy: And it’s great cause we get to meet up. Sit for a massive cup of coffee. Chat about cool subjects. Chat about video marketing. Chat about photography. Chat about Virtual Reality (VR). Chat about all the possibilities in the world of Digital marketing. It’s an awesome time.
And it’s good to chill and actually meet people in person. Again like yourself Omi.

Omi: Yes, like me.

Sergey Doudy: It’s a pleasure, mate.

It’s Friday morning. I am going to work and I am thinking.
Being a traditional marketer was easy. You just wack (together) some TV commercials and off you go. Your (Christmas) bonus is secure.

Nowadays you have to talk to your customers. You have to understand your customers. And let’s not forget – you have to find your customers.
My advice: Forget about the numbers. Concentrate on the customer experience.

Christmas came early this year. I’ve just received my new camera Canon 80D. Let me open the box: Canon 80D.

I hear a lot of influencers on the NET talking about ‘Equipment is not important. Concentrate on the story.’ So let’s put this statement to the test.

So let me ask you a simple question. If you are given a chance to go from point A to point B in a Ferrari or Fiat Punto would you go for the Fiat Punto just because it takes you from point A to point B anyway?
Or you gonna go for the excitement of the Ferrari? Well, it’s a no-brainer.

And I am not saying that everybody should go and buy a two thousand dollars camera. Start according to your budget. But every time you’ve got a chance upgrade.
So I think that one of your New Year’s resolutions should be to invest in your equipment.
Help your Digital Marketing deliver quicker and better results.

Jingle bells, jingle bells
Jingle all the way

We all know the best marketing stunt from hundred and fifty years ago. So I will keep on telling you – connect to your customers on a personal level.

Not a long time ago somebody said ‘People buy from people’.
But I have to add a little bit to this statement.

People buy from people they know. People buy from people they like.
And last but not least: people buy from people they trust.

Nowadays everyone is online, and yet, so very few individuals truly understand how digital technology works.