Tag: content strategy
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How to Write High Quality Content for Search Engine Optimisation (SEO)
In today’s digital age, writing high-quality content is essential for any website or online business. Search engine optimisation (SEO) plays a critical role in making sure your content is visible to potential customers and clients. The more visible your website is in the search engine result pages (SERPs) the better the chance is that potential…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…
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A Technical Solution To Content Duplication
What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites. It can harm your rankings and many SEOs believe that extensive amounts of it can even…
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Entity SEO
Understanding Entities For SEO Search Engine Optimisation, or SEO, is an essential part of digital marketing. Its purpose is to improve a website’s visibility and ranking on search engine results pages (SERPs) through various strategies, such as content optimisation, link building, and keyword research. One key factor in SEO is understanding entities, which are the people, places,…
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Content Marketing on a Gargantuan Scale
What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…
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The Sunday Talk – Content Marketing
I am cleaning my car and I am thinking: We never talk about old content clean up. Can old content hurt our SEO?Yes, it can. And I would give you an example. We all have some leftovers in containers somewhere in the back of our fridge. And those containers may get our attention one day…
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How Rich Content Affects Rankings and Conversions
“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants to become an answer engine, answering users’ questions rather than providing a list…