Tag: digital marketing
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Women In Digital – The Industry | SearchLeeds 2019
Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the…
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Gamification: How to level up your link building
Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy. Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how…
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Retailers STOP thinking store, START thinking story | SearchLeeds 2018
We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also…
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Voice search is the future of digital marketing
Why Voice Search is the Future of Digital Marketing In the last few years, voice search has gained popularity as a convenient and fast way for people to find the information they need. With the increasing number of smart home devices and voice assistants like Siri, Alexa, and Google Assistant, voice search is rapidly becoming the preferred search…
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The Sunday Talk – The Marketing Business Summit Milan
Christmas Is Coming Monday, 26 November and this is my last conference week for the year. I’ve promised myself at the beginning of this year that December would be free from conferences, online webinars basically everything. Which tells you straight away that if you ever wanted to invite me for a coffee, a glass of…
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The Sunday Talk – SEO is changing
SEO is constantly changing So I hear many people saying that Google is trying to make our life difficult. No guys. Google is not trying to make our life difficult. Think of Google as a business. Think of search as a product. Naturally, every company wants to have a better product. So as they improve…
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How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks | Benchmark Search Conference 2018
Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something…
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The Sunday Talk – Marketing Business Summit 2018 – Milan
What do you do when the weather is so nice? Well, you go to the beach. What an amazing view. It’s Tuesday and I have to go to work after 3 days off. And then Alexa woke me up an hour earlier. What a life. But then I think this week gonna be great. Tomorrow…
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The Sunday Talk – Adapt or Die
Interview with OnCrawl New week, new online interview. In about 10 minutes I’m gonna be talking to Emma Labrador about my favourite SEO crawler called OnCrawl. Before you ask me I’m gonna tell you. OnCrawl is a very visual, data-driven SEO tool that can help you build your SEO strategy with confidence. Link in…