The Sunday Talk – If you want something new, you have to stop doing something old


Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016.

Community.

The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your niche. So say if I continue talking about SEO or Digital Marketing I can eventually sell SEO or indeed Digital Marketing services.

Newsletters.

The second one is newsletters. Following the steps of Gianluca Fiorelli, I started producing a daily newsletter (last year) talking about Digital Marketing and SEO. And to be honest with you I am overwhelmed with the results.
(Anton Shulke knows everything about it)
So in my opinion Newsletters should be part of your content delivery strategy.
Tip: Keep them straight to the point. Look after your headlines.

Influencers.

The third tip – last but not least – is influencers. Influencers are essential for your Content Marketing success. I will give you an example.
On a bad day, I can tweet about a nicely written article about SEO or Digital Marketing and I can have zero interactions within two days.

On another day I can just tweet a quote from an influencer like Mark Traphagen or David Amerland and I’m gonna have two hundred interactions within two hours.
When it comes to influencers: find them, follow them, talk to them.
Influencers can amplify your online presence. Or in other words, influencers can open the gates to your Content Marketing success.

I’ve never been good at fixing things. I’d rather to it the right way from the beginning.

Coming to the gym on a Sunday is a state of mind.

Sunday gym and two weeks into the New Year’s resolution cycle the parking lot behind me is empty. Coming to the gym on a Sunday is not a New Year’s resolution. Coming to the gym on a Sunday is a state of mind. Or like some people say “If you want something new, you have to stop doing something old.”

Adidas, Adidas, Adidas, Do they have the best materials? I don’t know.
Do they have the most comfortable gear? I don’t know. What I do know is they’ve got their branding. While you were thinking that they were brainstorming about the cotton level in their materials they were actually researching, looking into the customer behavior.

“When customers buy from you, they are not just buying a product. They are placing their trust in your company!”

Yours Truly,

Omi Sido

Is Google Authorship Making a Comeback?

Will Google Bring Back Google Authorship?

Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz).

Authorship markup – why was it so important?

When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author.

Are you surprised that #Google may use it again in the future? Probably not.

By adding semantic markup to our pages we are helping search engines to identify entities. Those entities are then ranked and indexed for a specific search. We help them, they help us.

So few weeks ago (http://goo.gl/NUqZc8) at the SMX East Expo 2015 Gary Illyes from Google “said that webmasters and publishers should leave the authorship markup on their page as Google search team may want to start using it again”.

But let me clarify here. Google is not bringing back the old system.

“At least not in any form similar to what we saw before” – Mark Traphagen

As Mark Traphagen, I do believe that they will bring it back in some form or another. On top of that I do think it will be bigger and better than before.

So if Google is not bringing back the old Google Authorship is there any future for content creators authority in search?

My answer.

With or without #Google Authorship people (and businesses) should never stop building their reputation and visibility online. In simple words, Google is still trying hard to recognize individual writers and their #content thus determining how they fit within a particular niche.

Will Google Bring Back Google Authorship?

For ‘Authorship 2’ they may be using The Knowledge Graph or a newly developed system, but it is happening as we speak. So in order to fully benefit some steps are needed:

  1. Develop a consistent #brand image across all platforms.
  2. Engage with influencers in your niche on a daily basis.
  3. Identify authority sites within your niche and find a way to contribute – articles or comments. Engaging in discussions with other people within your niche is a way to build your online credibility.
  4. Last but not least. Trust. Doing business online without people trusting that your product will meet their expectations is almost impossible.

Recently I said to Gina Fiedel: ‘Without trust we will never pay for goods and services online’. And trust is not an easy task. Thank God there is this book called ‘The Tribe That Discovered Trust’ by Mr David Amerland.

Purchase your copy at Amazon.com here – http://goo.gl/UROA7a

I will strongly recommend this book in order to understand the importance of trust “in a world where technology is the mediator of most human-to-human trust relations”.

Google Authorship is not a simple subject. So head over to the Moz Blog and read Mark Traphagen’s thoughts on the matter.

Original Article