The Sunday Talk – SEO is Not Dead

The Sunday Talk – SEO is Not Dead


Monday morning. The coffee is brewing but there is one burning question hectic inside my head. If 50% of your website traffic comes trough organic search why do you keep on saying that SEO is dead?

Tuesday morning twenty-fifth of April and I am just getting ready to go to work. I just saw this story on the news “The Guardian is getting 60% of its Google mobile traffic from AMP.
Shall I repeat this one? Sixty percent of its Google mobile traffic from AMP. In the same story, AMP pages are two percent more likely to be clicked and the click trough rates are eight percent higher than the non-AMP pages.
On the other side, last year The Daily Mail introduced AMP and their visits jumped with 14% a day.

I can talk for hours about the benefits, the SEO benefits of AMP but the point I am trying to make here is. If SEO is dead when was the last time you increased your click trough rates with 8% with something that’s not SEO?

I really wanna answer this question. All the agencies that are telling you that you don’t need SEO anymore are basically trying to deceive you. Let’s be adults for a moment. If you want your pages to appear in the SERPs the Google bot – something very very technical. Yes, I hope you don’t believe in the story that there is an army of Google dwarfs crawling the Internet and ranking pages. So the Google bot – something very very technical has to come to your website, has to crawl it, understand your structure and only then it can rank your pages. But imagine now there is a problem with your roboots.txt file. Or a problem with your canonical tags. Or a problem with your internal linking. The Google bot would come gets confused and leave straight away.

SEO is the foundation on which you can build your digital marketing strategy.

Richard, without proper SEO practices in place your company is bound to lose.

Back in the car. I am just coming back from breakfast with Phil Burgess – the new chief growth officer for iCrossing (top digital London agency).

Phil Burgess and Omi Sido

Phil basically confirmed my recent thoughts that relevancy is indeed the new currency in SEO and Digital Marketing. We used to talk a lot about authority but nowadays relevancy is definitely taking over. Relevant keywords for the relevant audience at the relevant time on the relevant social media platform. Enough said.

Do you know that today is Thursday? Time for some sushi lunch.

Oh, my God. Of course, it’s Friday. I am so tired and I am kind of sleep driving. You Americans! You never care about our sensitive British soul. But anyway to answer your question:

What is SEO?

SEO is, in my opinion, SEO is this strange mix of psychology, art and math that so many businesses are avoiding and they are losing big time in a long run. To those people I say. If fifty percent of your website visits come from organic search than SEO should lie at the heart, at the centre of your business. I am not saying that SEO should be the driving part of your Digital Marketing but SEO is the part that can actually push your Digital Marketing forward.

It’s Friday. Good morning people. I just had a 40 minutes interview while driving to work. That’s what I call multitasking.
I know it’s Friday but be positive. Stay on your hustle.

You can’t fail until you quit.

Wow, what a fight. I was screaming. I was shouting. I was crying.
It may sound strange but I believe Digital Marketing and SEO are very similar to boxing. You throw a punch by introducing something new on your website and you knock down your competitors.

Next time your competitors throw a punch by introducing something new on their website and they knock down your website visits.

So only companies who are truly committed to marketing and SEO can win the online battle for customer’s attention.

Guys, next week I am going to The Inbounder SEO conference organised by Gianluca Fiorelli where I’m gonna be learning from top Digital marketers like Olga Andrienko, Kirsty Hulse. Jono gonna be there. Hannah Thorpe gonna be there. To name the few.
As usual, I’m gonna be passing my knowledge onto you so do subscribe to this channel and do come back here next Sunday.
Cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Social Media is Here to Stay

The Sunday Talk – Social Media is Here to Stay


Every time I’ve got a new client I would ask them the same question.
Exactly who are you targeting on Social Media?
Delivering constant quality across all social media platforms is the only way you can maintain and increase the number of your social media followers.

When it comes to Sushi Wasabi is always my only choice.
The main aim of online marketing is to know and understand your customer so well that your product or service sells itself.

It’s Friday. I am just coming back from work and I am a bit tired but I am thinking.
In this DNA and age if you don’t produce content like video, audio or text you are invisible. Your brand and your company are simply invisible.

So if you are too shy to do video go and do a podcast. Or if you are too shy to do a podcast go and do blog articles. But whatever you do produce content on a mass scale for all major social media platforms.

Saturday morning. I am still in bed drinking coffee and I am thinking ‘Oh my God. When is this working week gonna finish for me?’
I am going through my emails so I came up to this email from Ryan House (ZogDigital) – Ryan, thank you very much for your kind words – that basically says.
“Happy Monday. Just wanted to drop you a note and let you know I’m a huge fan of the articles and the content you’ve been publishing on LinkedIn.”
Four months ago I was the same guy. I had the same passion for SEO and Digital Marketing but nobody knew me. Four months ago I started intensively producing content LinkedIn, Twitter and Facebook and the result is nowadays I’ve got a lot of people following me, emailing me, engaging with me. So I have to repeat my statement from last night.

If your company is not producing content for social media your brand, your company is invisible.

Social Media is the best way for you to connect to your targeted audience. Not only that it drives awareness and engage your audience but it also builds trust and long lasting loyalty through conversation.

I am just coming back from a breakfast with a client so my working week is officially over – Sunday 2 o’clock. After implementing some of my Social Media activities this client has seen 7% increase in sales for the last five months. Social Media is not the “new best thing”. Social Media has been here for quite a long time now and it’s here to stay.
Guys, I’m gonna go now a well-deserved pint of beer. But you do come back here next week cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Old marketing is dead. Long live marketing.

The Sunday Talk – Old marketing is dead. Long live marketing.


Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down.
Own them like a boss!

It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday by Matt Daley. Obviously, he is talking about sales but I can relate his vision to SEO and Social Media. It is becoming increasingly obvious that we have to connect to our customers in a meaningful way. I know a lot of people are talking about it so the point I am trying to make is that it’s not out meaningful way anymore but what the customer determines to be a meaningful conversation. As a business, you cannot afford anymore not to know your customer.
Knowing your customer is of a paramount importance for future business success.

And now one of those midweek wisdoms (#wednesdaywisom).
People always ask me ‘How do you grow in Social Media?’ and I would extend this to business and life. And my answer is always very simple. Be prepared to do things that you are not entirely ready to do.
Surprise yourself, surprise your friends – the people around you. Surprise life. This is how you grow!

Digital Marketing is a commitment. Not a growth hacking strategy.

I love the way Amy Schmittauer hustled Gary Vee. But this is exactly why I’m reading her book. This girl gonna be very big one day. I’m gonna tweet about it.

Many people said so many things about a statement that I made this week that old rules of marketing no longer apply.
Let me be very clear about one thing. I don’t think that old rules of marketing are dying. I strongly believe that they are dead.

Let me give you some examples.

1. Advertisements in the past were meant to appeal to the GENERAL public. Basically, old-school marketing tactics were aimed at a large group of nameless, faceless group of people that may or may not have been interested in the products or service in question.

Today, successful marketing campaigns that capture the minds, the hearts, and the wallets of customers are those that are strategically tailored to the consumer’s unique interests, needs, lifestyles.
One-size-fits-all marketing is out. The sooner you understand it the better.

2. We all remember the time when advertising INTERRUPTED the audience with a one-way message. In a way, companies were pushing their message in front of audiences.
(In all honesty, this strategy did work for some time.)
Today instead of pushing your company should pull people towards your brand with relevant and engaging content.

You probably already know my 3 golden rules: Customer. Platform. Content.

3. Last but not least – Trust.
Let me quote here Mr. David Amerland.

“Trust is what monetizes the attention economy.”

Let me explain this one to you.
Instant access to information (even when on the road using our mobile phones) has led to INCREASED demand for information. People EXPECT the marketers of a services or products to provide information that backs up their marketing claim.
Without solid information, you’ve got no credibility. No credibility means no TRUST. Without trust, there can be no sustainable business!

Have a nice week, guys. You’ve got the problems. I’ve got the solutions.

The Sunday Talk – The Social Sales Funnel

The Sunday Talk - The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.

The Sunday Talk – Social Media is People

Social Media is People

Your headline is the first impression to your content.
Make it count.

Sometimes people ask me. Hey Omi, how do you come with those clever thoughts of yours? Do you write them down? Do you remember everything that you say?
And I am like No. I don’t do any of this stuff.
Most of the time I would talk to people. They may come back to me and they may say ‘What did you mean by this or that?’ And then I’m gonna be like ‘If they think is clever, then it must t be clever.’
So I’m just gonna find an appropriate image, attach the quote and there you go. You’ve got your five minutes of fame.

Now an SEO joke. The British Army just called me. They’ve got problems with their rankings.

I am so happy. I’ve just preordered ‘Vlog Like A Boss‘ by Amy Schmittauer. People like me have been waiting for a book like this for a very very long time.

Don’t get me wrong as I don’t consider myself being a vloger. But I do believe that vlogging and video, in general, are the future of Social Media and the way people and businesses communicate ith their customers.

I know many of you are very skeptical when it comes to vlogging and people and companies documenting their life but let me tell you a secret. Look at your Facebook stream. You are already doing it. You are just using pictures instead of video.

Mark Preston just asked me on LinkedIn: What’s the measure of success?

I wanna make something very clear. Before start measuring success in your personal life or in business, we have to identify what success means to us personally. Not them. Us personally.
So then when we succeed we will know it.

I am just coming back from a small business meeting and I can’t stop but notice that big companies are still struggling to connect to their customers.
Firstly, you cannot connect to your customers on an emotional level if you don’t know them. This is very similar to meeting somebody on the bus for the first time. And I know that a lot of big companies have a lot of followers but I also know a lot of big companies are using this as a good excuse not to interact with their followers. The people who made the effort to connect to your business.

Last but not least a lot of big companies are governed by the so-called ‘old school’ marketers who are basically over-emphasizing the importance of the word ‘digital’.
Yes, Social Media is digital as it only exists in the Digital World but deep down inside in its core Social Media is people.

Stop talking to your customers like they are digital robots. Talk to them the same way you talk to your friends or your family.

What customers think about a company or its products is a key aspect of business success.

The Sunday Talk – The Power Of Social Media

The Power Of Social Media


Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it.
Find your niche and then go even more niche!’

I came up to the conclusion that success in whatever it is that you are doing is never an accident.
Wake up early. Work hard. Always stay positive.

“Being trusted is the single most sustainable way to grow your business.” – Omi Sido

And if you think that I sound a little bit like Mr. David Amelrand, it is only because the guy is so so right.

Yesterday I met a bunch of local businessmen and one question kept on popping up. Why do I talk about Social Media so much? Why do I put so much emphasis on Social Media?

To understand my obsession with Social media I have to start from the very beginning.

The main goal of every organizational design is to ensure there is an efficient information flow – internally between different stakeholders, different departments, managers and externally with customers and suppliers – in order for a business to make a timely and informed decision for future products and services.

But now businesses that historically relied on top to down information flow are losing their competitive edge to smaller, more agile startups that are leveraging the power of the Social Media Brain in order to process information more efficiently.

Instead of relying on their limited knowledge pool they are diving into the sea of information that Social Media is creating.
So what’s happening in real life is that in order to survive the so-called ‘old companies’ have to learn from the newcomers.

You can be one of those newcomers if you make the effort to leverage the power of Social Media.

The Sunday Talk – Take It Offline

The Sunday Talk – Take It Offline with Omi Sido


Today after work I am going to Brighton for the ‘Take It Offline” conference organized by Gerry White.

I’ve got the strange feeling that it’s gonna be fun.

I am hoping to see there the one and only Mr. Ammon Johns. One of the best Digital marketers in England.

Well, if I call him a digital marketer he would say I am an SEO. If I call him an SEO he would say I am a Digital marketer.
Shut up Ammon – you are a legend. You are a Legend.

So (Tristan – Purple Smudge) just give us an idea why should we come to your event next time?

Tristan Jarman: You should come to the “Take It Offline” digital marketing roundtable meetup because if you’ve got something to say this is the platform for it. If you wanna learn something or consume information or knowledge this is also the place for it.
Come along, enjoy.
Knowledge sharing.

You’ve heard the man, right?

It’s almost one o’clock and I just came back home. One hour and a half to go to Brighton and one hour and a half to come back. Bit it was worth it. We were talking about video. We were talking about voice search.
But you know what it’s not about the ideas or the knowledge.
It’s about the vision because ad digital marketers we work with a lot of numbers but behind the numbers, there are real human beings.

It’s Black Friday and I’m gonna be doing some Black Friday SEO. This is really the only day I can use ‘black’ and ‘SEO’ in one sentence legally.
On the other side, my head is still buzzing from the event last night.
Some of the ideas just got stacked to my brain.
Gerry, we should do it again man. Soon.

And now an SEO joke. What do you call an SEO expert who sells vans?
Danny Sellavan.

After a long week, hard working week we all want to go home, have a glass of wine, relax. But you personal branding cannot take a break.
Or do you think that during weekends people go t0 Social Media less often?

I don’t think so.

Have a good weekend, guys but keep on working.

The Sunday Talk – You Never Get a Second Chance to Make a First Impression!


Today I am meeting one of the best digital marketers in the world – Purna Virji (@purnavirji), David Iwanow (@davidiwanow), Laura Crimmons (@lauracrimmons)and Maria Amelie (@Maria_Amelie).
We gonna be eating pizza (if I don’t forget to order it). We gonna be drinking wine and eating chocolate. We may talk about Digital Marketing.

Many of you have noticed that I’ve been very active on Instagram recently. So let me give you my top 3 tips.

But first, the question ‘Why?’. Why Instagram. Well, since I’ve joined Instagram I’ve been literally blown away by the number of people following me and engaging with me. I’ve been literary blown away by the number of people visiting my website coming from Instagram.

So my first tips would be:

So many people say ‘don’t put text on top of an image on Instagram’. And this is so wrong. If you are selling shoes or if you are selling mobile phones or maybe you are selling coffee and you’ve got a Christmas offer. Why not put “20% Off” on top of the image?
You’ve got very little time to grab people’s attention. Not just on Instagram but on any Social Media (platform). So please use text on top of images when necessary.

Tip number two. One of the best ways to promote your business or online persona on Instagram is true the use of hashtags. I’ve never seen more hashtags used at one time than on Instagram. These tags will categorize your image and bring it up in more Instagram searches, thus increasing the exposure of your online persona or business.

My third tip – your Bio. Have you ever come across an Instagram profile and thought straight away: This is my homey. I’m gonna follow him right here on the spot. Yeah me too.
I can’t stress enough how important is to make your biography unique on Instagram. A lot more important than Facebook or Twitter or LinkedIn.
Your Instagram Bio is one of the first things potential customers and visitors to your profile see.

First impressions matter. You have exactly seven seconds to make a good impression when meeting someone in person for the first time.
Now think online. It takes less than two-tenths of a second for an online visitor to form an impression of your brand.

First impressions matter.

People will have just one look at you and they will immediately decide how professional are you, how credible are you, how trustworthy are you. Remember, you never get a second chance to make a good first impression.

The Sunday Talk – Do you know your customers?

The Sunday Talk with Omi Sido - Do you know your customers?

US Elections 2016

Many people are asking me about Donald Trump, the election, the USA.
I can’t hide it I am a bit disappointed. But then let me tell you something: America is the biggest democracy in the World. One man cannot hurt it. We don’t live in the 60’s. We live in 2016. With the Internet and Social Media, there are no borders anymore.

Augmented Reality

One thing is becoming quite obvious – you not gonna thrive in the future if you don’t understand that the Internet and Social Media are basically the future of business. Not just that. The Internet and Social Media are the future of humanity. Especially with the forthcoming Augmented Reality.

Don’t get fooled by Trump and his borders. In fact, don’t get fooled by any politician. Country borders are thing of the past.

Have you ever been in a fight where somebody was punching you in the face but you kept on going? Well doing SEO is like that. Google is constantly coming up with new updates. But you know what? Nobody ever told you it’s gonna be easy. It’s not about you, it’s about their business. So instead of concentrating on Google concentrate on your customers.

Successful SEO Strategy

Creating a successful SEO strategy means employing a thoughtful, adaptable approach that covers everything from technical SEO to your website’s infrastructure to the customer journey and the one very important to understand is targeted approaches to content marketing.

You need an SEO strategy that not only outlines your basic plans of action but also defines the goals you’re trying to achieve. And I am not just talking about your SEO goals but also your business/company goals.

Digital Marketing is the Future of Business

Are we bad marketers? No, we are not. We are just used to the old ways (of doing marketing). But there is a new kid in town. It’s called Digital Marketing. How do I define Digital Marketing? First find who your customers are. Second follow them and talk to them on every Social Media they spend their time online. It’s that simple.

Now go and read Infuse Your Business Identity With Personal Brand Power by Gina Fiedel.
Have you noticed the new design?

“I hope you’ve managed to make the right moral choices this week in your shopping which means that you are now considering all this from the midst of lakes of coffee and mountains of doughnuts, cookies, croissants and chocolate cake. Have an awesome Sunday wherever you are. ” – Mr David Amerland

Social Media and Your Marketing Strategy

How to Begin Integrating Social Media into Your Marketing Mix

Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko.

I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep and personal.

So before jumping on the social media wagon a good strategy is needed.

“Communication without a specific focus is just noise” (David Amerland – Google+ Hangouts for Business).

Selecting the hottest trend may give you this initial win, but as history has shown us a long term strategy is ‘the name of the game’.

And social media is a game.

Find a reason to play this game with your customers, get them involved, interact with them so you give them a reason to come back to you.

Get everybody involved.

How to Begin Integrating Social Media into Your Marketing Mix

I am talking about two way interaction.

“Marketing and social media truly belong to the realm of artful dialogue, open two-way communication and meaningful creation” (Teodora Petkova).

Create a buzz around your brand and people will start talking about you to others – online and offline.

“Your branding really ultimately is what other people say about you, no matter what you think’ (Mark Traphagen)

While embracing social media do not forget your website. There is a reason Olga Andrienko talks about your website before anything else.

“Your website is an asset. A business asset.It’s the single online property you can own and control” (Gina Fiedel – Why Your Website Is An Asset For You & Customers).

I see many companies devoting all their efforts to social media only. Social media platforms are coming and going. Your website should be ‘your home, base-camp, hub, anchor’.

Sometimes you may get lost in the social media jungle. You need a safe place to go back to.

Which reminds me straight away that when a customer arrives at your doorstep (normally your homepage) he comes there for a reason. The reason is Google sent him there to find an answer to his question/problem/need.
Why did #Google send him to your website?
The answer to this question is very simple – your content.

Without content  you will only get search traffic from people already aware of your brand, who are searching for you by name. Content (marketing) gives you the chance to attract search traffic from broad range of search terms, massively increasing the number of inbound clicks to your website.

By the way when the Google people were talking about creating valuable, relevant, and in-depth content they meant write articles like Olga Andrienko – leave no stone unturned about the subject you are talking about. In the words of Nina Trankova ‘Great article, very supportive and systematic’.

This is the reaction you want from your future customers.