The Sunday Talk – The Social Sales Funnel

The Sunday Talk - The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.