The Sunday Talk – Motivation


This week after BrightonSEO last Friday – the peak of my speaking career – my motivation is kind of down. It’s normal in life that after reaching some of your goals your motivation may not be as high as you wanted it to be. But then in two-three weeks you gonna realise that there is another mountain to climb.

You are only really as good as your last success and trust me people’s memory is very very short.

After last week presentation at Brighton SEO, many people realised that my everyday job is, in fact, technical SEO. So naturally or not a lot of people this week are asking me the same question: Omi, which one is better technical or content SEO? Where should e spend our time, money and effort?
So let me take you on a short journey.
Do you really think that when the google bot comes to your website it would stop and think? Ok, let me check their content SEO. Now let me check their technical SEO. Now I’m gonna rank their pages.
No. The Google bot looks at your website as a whole. Your technical – let’s call it – your technical and your content SEO should be equally up to standard. So let me give you an example from the real world.

Imagine a fishmonger. And this fishmonger’s got the best fish in town. And now imagine you are going to this imaginary fishmonger to buy some fish but the floor is dirty and there is a lot of bad smell hitting you in the face. Are you gonna buy from this fishmonger? Probably not. It’s the same. It’s exactly the same when it comes to the Google bot. The moment it smells something fishy it goes away to your competitors.

Before starting a conversation with your customer you need to have a message.

Guys, I am on my way to work. Thank you very much for all your wonderful birthday wishes on my timeline. Getting old is not a thing. You can be great at any time of your life.
Don’t think about it as getting old. Think about it as living the life. leaving your legacy. Guys have a great day. Love you all. Peace.

Hmm, this is a very interesting question – speed or quality. You know what Steve if I have to choose I would definitely go with speed. Why? Because quality is something very very subjective. For example do you like this hoodie? No, you don’t. I honestly love the colour of this hoodie. This week, only this week alone I’ve mentioned this hoodie at least fifty times online.
Imagine the guy who sent me this hoodie didn’t like the font. So imagine he sent me this hoodie in three months. I may have a different state of mind.
Speed especially when you are new in the market is very very important. I think Mark Zuckerberg said ones ‘Move fast and break things’. Once you’ve established yourself concentrate on the quality. But in the beginning, you have to move fast.

Guys, I am so excited. My favourite writer Mr David Amerland is realising a new book this November called ‘The Sniper Mind‘. Which reminds me that the SEO and the army thinking are not that far apart.
We both need a long term strategy. No war was ever won without a long-term thinking.
And then intelligence. Google Analytics is your FBI. Your James Bond is the SEMrush software. You have to know your competitors.

Last but not least no war was ever won without a solid army. So you have to include the other departments of your company in your SEO strategy especially the development team, the content team, the PR team.
Guys, I’m gonna go now and celebrate Easter. But you do come back here next Sunday because you’ve got the problems and I’ve got the solutions.

God bless you. Peace.

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