The Sunday Talk – Old marketing is dead. Long live marketing.


Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down.
Own them like a boss!

It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday by Matt Daley. Obviously, he is talking about sales but I can relate his vision to SEO and Social Media. It is becoming increasingly obvious that we have to connect to our customers in a meaningful way. I know a lot of people are talking about it so the point I am trying to make is that it’s not out meaningful way anymore but what the customer determines to be a meaningful conversation. As a business, you cannot afford anymore not to know your customer.
Knowing your customer is of a paramount importance for future business success.

And now one of those midweek wisdoms (#wednesdaywisom).
People always ask me ‘How do you grow in Social Media?’ and I would extend this to business and life. And my answer is always very simple. Be prepared to do things that you are not entirely ready to do.
Surprise yourself, surprise your friends – the people around you. Surprise life. This is how you grow!

Digital Marketing is a commitment. Not a growth hacking strategy.

I love the way Amy Schmittauer hustled Gary Vee. But this is exactly why I’m reading her book. This girl gonna be very big one day. I’m gonna tweet about it.

Many people said so many things about a statement that I made this week that old rules of marketing no longer apply.
Let me be very clear about one thing. I don’t think that old rules of marketing are dying. I strongly believe that they are dead.

Let me give you some examples.

1. Advertisements in the past were meant to appeal to the GENERAL public. Basically, old-school marketing tactics were aimed at a large group of nameless, faceless group of people that may or may not have been interested in the products or service in question.

Today, successful marketing campaigns that capture the minds, the hearts, and the wallets of customers are those that are strategically tailored to the consumer’s unique interests, needs, lifestyles.
One-size-fits-all marketing is out. The sooner you understand it the better.

2. We all remember the time when advertising INTERRUPTED the audience with a one-way message. In a way, companies were pushing their message in front of audiences.
(In all honesty, this strategy did work for some time.)
Today instead of pushing your company should pull people towards your brand with relevant and engaging content.

You probably already know my 3 golden rules: Customer. Platform. Content.

3. Last but not least – Trust.
Let me quote here Mr. David Amerland.

“Trust is what monetizes the attention economy.”

Let me explain this one to you.
Instant access to information (even when on the road using our mobile phones) has led to INCREASED demand for information. People EXPECT the marketers of a services or products to provide information that backs up their marketing claim.
Without solid information, you’ve got no credibility. No credibility means no TRUST. Without trust, there can be no sustainable business!

Have a nice week, guys. You’ve got the problems. I’ve got the solutions.