The Sunday Talk – The Human Factor in Digital Marketing


Hi, Guys. It’s Monday and I guess you are all going to work today. So let me tell you something. It’s easy to get comfortable with life, but when you get comfortable with the norm you don’t harvest the greatest results.

So get a little bit uncomfortable this week with your Digital Marketing, with your SEO, with your life really. Take this risk that will get you to your next achievement.

“Those who fail to embrace disruption fail because of it.” – Mr. David Amelrand

Too many businesses, too many people say ‘Oh, SEO is not for me because SEO is too technical. SEO is too digital. To those people, I wanna say. Two-three years ago I had the same thoughts in my head. But suddenly I realized that SEO is not meta descriptions, SEO is not page titles or 301 redirects. SEO is our people, our customers in the digital world. So my wisdom for today is:

Stop optimizing for the search engines. Optimize for your people!

Somebody just asked me online: Is page speed still a ranking factor?
I honestly don’t know. I know a lot of pages that are very slow and still ranking well. On the other side, I know a lot of pages that are very quick and still performing very badly in the SERPs.
The main question here is: Is your customer ready to wait for your pages to load for 20 seconds?

Think about it!

Quick presentation tonight about the importance of having a digital marketing strategy for your team. But there are three things I want to pinpoint.

  1. What do you want to achieve?
  2. Are your goals doable and measurable at the same time?
  3. Who is your audience?

Think about it!

Mobile search. Voice search.
Guys, I’m gonna be honest with you. Customers are evolving. Customers are running quicker than we are – digital marketers and businesses. So innovation should be part of your company culture.
Because if you don’t catch up with your customer’s needs, with your customer’s everyday life. If you don’t catch up you gonna be in big trouble.

Last night I had a late presentation. So today – Saturday – I am still in bed drinking coffee and mentally preparing myself to go and do some running. There was a lot of cheering and clapping. Like I am telling people something new. Sometimes it feels like people don’t understand it. Technology is evolving but we as human beings we are still the same. We are just trying to adapt to the new reality.

So a girl came to me after the presentation. She works in the fitness industry and she was like ‘Omi, you’re always talking about social media, YouTube, Instagram. We’ve got a lot of pictures on Instagram and videos but the ROI is not there.

So I’m like ‘Pass the point that it takes time, let me have a look at your Instagram. And I am like sorry but this is boring.
And she is like ‘What do you mean by that?’
And I am like ‘all I see on your Instagram account is pictures of equipment and videos or pictures of big guys pushing fat ladies to their limit.
Are you in the business of selling fitness equipment? Because if you are not you have to understand why customers come to your gym. To any of your gyms.
I don’t go to the gym because of the equipment. I expect it to be clean everywhere nowadays. I just do.

I go to the gym because I wanna be healthy. I wanna look good. This is the reason I go to the gym. So among your pictures of equipment and fat ladies, I should see pictures of people achieving their goal. The goal being fit, healthy, whatever is their goal.

Have you seen the latest apple watch add? Apple is not talking about the specs. Apple is not taking about how thick this watch is. Apple is just showing you a person swimming. Because I didn’t buy this watch of the specs. I don’t even know the specs of this watch.

I bought it because it solves a problem for me. The problem being I wanna wear it all the time. Even when I go to the shower. Even when I am swimming. Even when I am running in the rain.

So you should try and connect to your customers on a human level.

Forget about the specs. They are for the nerds. And this is a very small percentage of your customers.

Connect to your customers on a human level.

Show them what problem your product or services can solve.
It’s that simple.

So instead of running, I am walking. But whatever you do just keep on moving forward.

And now for those who say that I don’t give you enough numbers on this show. In a recent survey with more than 5 000 people, the Social Science of Video found that 46% of the participants made a purchase in 2016 after watching a branded video on Social Media.

This is the power of Social Media.
This is the power of video on Social Media.
This is also the power of you being where your customers are giving them what they are looking for.

This is the power of the human factor in Digital Marketing.

Guys, come back here next Sunday. Because you’ve got the problems I’ve got the solutions.

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