The Sunday Talk – You Never Get a Second Chance to Make a First Impression!


Today I am meeting one of the best digital marketers in the world – Purna Virji (@purnavirji), David Iwanow (@davidiwanow), Laura Crimmons (@lauracrimmons)and Maria Amelie (@Maria_Amelie).
We gonna be eating pizza (if I don’t forget to order it). We gonna be drinking wine and eating chocolate. We may talk about Digital Marketing.

Many of you have noticed that I’ve been very active on Instagram recently. So let me give you my top 3 tips.

But first, the question ‘Why?’. Why Instagram. Well, since I’ve joined Instagram I’ve been literally blown away by the number of people following me and engaging with me. I’ve been literary blown away by the number of people visiting my website coming from Instagram.

So my first tips would be:

So many people say ‘don’t put text on top of an image on Instagram’. And this is so wrong. If you are selling shoes or if you are selling mobile phones or maybe you are selling coffee and you’ve got a Christmas offer. Why not put “20% Off” on top of the image?
You’ve got very little time to grab people’s attention. Not just on Instagram but on any Social Media (platform). So please use text on top of images when necessary.

Tip number two. One of the best ways to promote your business or online persona on Instagram is true the use of hashtags. I’ve never seen more hashtags used at one time than on Instagram. These tags will categorize your image and bring it up in more Instagram searches, thus increasing the exposure of your online persona or business.

My third tip – your Bio. Have you ever come across an Instagram profile and thought straight away: This is my homey. I’m gonna follow him right here on the spot. Yeah me too.
I can’t stress enough how important is to make your biography unique on Instagram. A lot more important than Facebook or Twitter or LinkedIn.
Your Instagram Bio is one of the first things potential customers and visitors to your profile see.

First impressions matter. You have exactly seven seconds to make a good impression when meeting someone in person for the first time.
Now think online. It takes less than two-tenths of a second for an online visitor to form an impression of your brand.

First impressions matter.

People will have just one look at you and they will immediately decide how professional are you, how credible are you, how trustworthy are you. Remember, you never get a second chance to make a good first impression.