Knowing yourself is the beginning of all wisdom. – Aristotle Well said, Mr Aristotle, but somehow the older I get, the less I know. As we grow old and change physically and mentally, it can be challenging to align our self-perception with our true identity. To add to this the world is constantly bombarding us […]
Category archives: Blog
There Will Always Be People Who Hate You – Be Yourself
In recent years I’ve been travelling a lot around the world teaching people how to improve their online visibility (how to do SEO so to speak) and I’ve noticed that there are always some people out there who don’t like you. These people don’t like you because of jealousy (why are you even jealous of […]
BrightonSEO 2019 Keynote Q&A Session with John Mueller
Try to remember the last time you attended a Q&A session. I bet it went something like this: somebody got up to the mic, talked about themselves for twenty minutes, then said “so…what do you think about all that?” It happens at almost every digital marketing conference or event that we’ve been too. Not this […]
Why attend BrightonSEO conference?
Why You Should Attend SEO Meetups (and conferences) As a digital marketer, it is critical to stay on top of all the latest trends and tactics. Attending SEO meetups will help keep you up to date on the latest SEO strategies, trends, tips, and tools. If anything is consistent amongst different meetups it is without […]
The Sunday Talk – Smarter Marketing
Let’s respect each other!
It’s time to stop asking SEOs (Digita marketers) to work for free Digital marketers, especially SEOs, are a special breed. There is no other profession I know of who work for free. No taxi drivers, waiters, lawyers, accountant, or any other person with bills to pay works for free. But, that is what SEOs are […]
SEO in 2019
Will SEO change in 2019? Definitely, YES! Change is certain and unpreventable. So with that in mind let me give you my 3 SEO predictions for 2019. SEO predictions for 2019 The orgnic SERPs are shrinking Let’s start with the obvious. There are fewer and fewer clicks on organic results in the SERPs. There are […]
Why SEO wizards need user testing hobbits
How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]
Retailers STOP thinking store, START thinking story | SearchLeeds 2018
We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also […]
