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BrightonSEO

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

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BrightonSEO

A Technical Solution To Content Duplication

What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…

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BrightonSEO

Entity SEO

Understanding Entities For SEO I’m gonna be honest with you: entities are a bit of an enigma even to the seasoned SEO. Although they’re rarely discussed they’ve been around for years and have had a massive impact on many aspects of SEO. I guess part of the reason that digital marketers don’t talk about entities…

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BrightonSEO

The underrated powers of internal linking

Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…

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Blog

Why attend the SEMPRO Conference in Ukraine?

There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…

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Google Data Studio

Landing page report in Google Analytics 4

Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…

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The Sunday Talk

The Sunday Talk – Kindness

Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…

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Google Data Studio

The Only Report You Need In Data Studio to Run a Successful Business

I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report.  It’s not the usual monthly ranking…

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Google Data Studio

Calculated fields in Google Data Studio

Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…

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Blog

The future is ours. This is not the new normal.

Will we ever be able to forget this craziness around us? Like a scar, over time we’ll learn to accept it, treasure it and who knows maybe even celebrate it as every experience is an opportunity to learn and grow. But This is not the new normal. It’s a short-term period of time (struggle, and…