Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]

Retailers STOP thinking store, START thinking story | SearchLeeds 2018

We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also […]

A Study in Speech – The Voice Assistant Investigation | BrightonSEO 2018

Voice search is the future of digital marketing Digital voice assistants such as Amazon Echo and Google Home have moved rapidly into our everyday life – complementing the penetration of existing mobile-based voice gadgetry. Apple has recently weighed in, too, with its HomePod – replete with a swish Spike Jonze directed ad featuring FKA Twigs. […]

Optimising customer experience in the age of conversational AI | BrightonSEO 2018

In today’s digital age, the biggest differentiator for success is often the customer experience. Many customers are no longer loyal to a company based on brand image, product offerings or even price. In the end, how the consumer reflects on their interactions could be the biggest factor that influences whether they come back or not. […]

The Sunday Talk – The Marketing Business Summit Milan

Christmas Is Coming Monday, 26 November and this is my last conference week for the year. I’ve promised myself at the beginning of this year that December would be free from conferences, online webinars basically everything. Which tells you straight away that if you ever wanted to invite me for a coffee, a glass of […]

The Sunday Talk – SEO is changing

SEO is constantly changing So I hear many people saying that Google is trying to make our life difficult. No guys. Google is not trying to make our life difficult. Think of Google as a business. Think of search as a product. Naturally, every company wants to have a better product. So as they improve […]