Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised […]
Category archives: Blog
Inclusive Marketing – Optimising Business and Life
What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often […]
How to create Google Data Studio Dashboards for SEO
Canon EOS R firmware 1.4.0 update
You can now download firmware 1.4.0 for the Canon EOS R. The new firmware update will give you: Enhances eye detection Auto Focus (AF) for improved face and eye recognition at greater distances. Improved Auto Focus (AF) performance helps the camera to focus on and track smaller subjects. Reduces lag time between the actual Auto Focus […]
What makes your SEO fail (and how to fix it)
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and Google […]
Women In Digital – The Industry | SearchLeeds 2019
Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the […]
The State Of Pagination And Infinite Scroll On The Web
In March this year, Google announced that it had stopped supporting (for at least a couple of years!) the rel=prev/next markup that is used to indicate when a page is part of a larger set of pages in terms of pagination. That’s a bit strange as they have been advocating using it until very recently. […]
How To Bag Sexy AF SEO Revenue Growth with Your Discontinued Products
It’s inevitable that at one point products on e-commerce websites will have to be retired as they become temporarily or permanently unavailable. Despite the commonality of this event, it can be challenging to know what to do with product pages for which you don’t have any product to sell. After all, it’s not as straightforward […]
Cultivating Happiness – The Sunday Talk
The Sunday Talk – SearchLeeds Happiness
SearchLeeds 2019 It’s Monday and I want to say something inspirational but then this week we are all going to SearchLeeds 2019. And what’s more inspirational than meeting talented digital marketers like Samantha Noble, Jennifer Hoffman gonna be there, Arianne Donoghue gonna be there, Kristal Ireland gonna be there. Hey, Jon Myers gonna be there. […]