Feelings

Feelings

This week was rough. This picture was taken on Monday morning when my bike suddenly died and I couldn’t go to work.

It’s all about how you see the things that don’t go your way. That’s what really matters in the end. Happiness is a feeling. Sadness is a feeling. Loneliness is a feeling. Your feelings from our own reality.

And if you feel ashamed of your own feelings you’re letting the lies of self-doubt destroy your reality. Trust me you have the right to feel pain – to live through it and to own your scars – to deal with the realities of life in order for you to grow into the toughest, cleverest, and most of all the truest version of yourself.

The Sunday Talk – Merry Christmas Everybody!

Merry Christmas Everybody!


Monday morning and I am going to a one-day course on Google Analytics. For those of you who texted me after The Sunday Talk, yes, as an SEO I do Google Analytics. In fact, I think I know it pretty well. But given a learning opportunity, I never say ‘No’ as I never ever think that I know everything in a given subject. To achieve excellence one must always strive to learn more and to do better.

When it comes to Christmas Oxford Street is my favourite place here in central London. meanwhile, I am just coming back from the Sistrix training and it was amazing. Patrick gave us so much knowledge. Hey Juan, thank you very much for setting me up with this training, mate and Merry Christmas.

Saturday morning. Everything around me is frozen. But the day has arrived. I am finally moving into my new house. My old house is here. a house in a car. I’ve spent all my money buying the house so buying a cooker or fridge…buying food this Christmas will be very, very difficult. But then I am alive again.

You out some coffee inside. You pour over some hot boiling water. Two sugar and you wait for a process called sedimentation. Then you imagine that it tastes good and you drink. Mamma mia. Bellissimo.

The things that you find in old houses. A newspaper from 1981. And Tony Galvin: I never realised Spurs was such a big club. I am sorry to tell you that Tony but 36 years later Tottenham is still not there.

James, nobody, nobody ever asked me about Christmas SEO. Ok, but if I have to give you 3 tips. Ok.

  • The first one would be ‘Add a Christmas logo to your website’. If nothing else it shows that your website is current, and up to date.
  • The second one would be – and ok not many people do it – ‘Update your meta descriptions to be seasonal. Attract the clicks in the SERPs by standing out and being relevant. Yeah, I talk a lot about relevance. By the way, you need to do this sooner rather than later. Ok? As it could take Google a while to update. But don’t forget to change back once the holiday season is over!
  • Last but not least ‘Email past buyers’. Yes, trust me on this one. Last minute shoppers are often ‘repeat offenders’ so gather a list of those who purchased last minute last year, yes, and surprise them with a tailored email campaign which will help them again this year!

How do I always come up with ideas like that? Well, you know me, James.

I love my job.

Patricia Martinez: Merry Christmas, guys! And do come back here next year.

Sunny Karwal: Merry Christmas, guys! Don’t forget to come back here next year. And have a great one. Cheers.

Alex Thurgood and Stephen Casey: Merry Christmas everybody. Don’t forget to come back here next year.

Ibukub Sodipe and Esha Nandi: Merry Christmas, everyone! And don’t forget to come back here next year.

Sandra Lokas: Merry Christmas everybody! And don’t forget to come here next year.

Samar Mustafa: Merry Christmas, everybody! And don’t forget to come here again.

Cecilia Montessoro and Karla Al-Hassan: Merry Christmas everyone! And don’t forget to come back here.

It’s Christmas Eve people! It’s Christmas Eve and let me tell you something. Christmas is a miracle. On this day of the year, all of us smile a little bit more, give a little bit more. Love a little bit more.

And let me tell you something else. Christmas is the time to be the best version of yourselves. Cause you never know you may like it and you may continue doing it. So then this miracle will be with you throughout the whole year.

Meanwhile, I hope I managed to inspire you a little bit this year and if I made you smile once, just once please do come back here next year cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – AMP (Accelerated Mobile Pages)

Accelerated Mobile Pages


Monday evening. Today was my first day at work after almost two weeks and everybody, absolutely everybody is talking about AMP – Accelerated Mobile Pages. Why? Well, simply because Google told us that from next year mobile will be their top priority.

Looking at the bigger picture and answering some of my critics from the beginning of this year it is no longer a case of asking wheater Mobile Marketing is important.

We all know it is.

Nowadays the task is to look at the stats and truly understand how our customers behave when using different mobile devices and what their preferences are.

Some of you were a little bit lazy this year with AMP and the whole Mobile Marketing thing. Do the same thing next year and you will be in big trouble.

Wednesday morning. 1:00 a.m. I know I couldn’t sleep until I finish this project. I hope you remember my first voice recognition kit and this is absolutely the first moment we’re gonna see if it’s working or not.
So far it’s been making some noises nothing significant so now is the moment of truth. I hope you can hear my heart pounding.
Ok Google, what’s my name?
Your name is Omi. I nearly broke my table.

Ok, Google. Ok, Google. Ok Google, what’s the temperature outside?
The present temperature in London is 41.
Forty-one? Ok Google, what’s the temperature outside in Celsius?
In London, it’s currently 5 degrees Celsius.
Sweet victory. Ok Google, cheers. Cheers. Cheers

Hi, guys, my name is Omi Sido and I’m the technical SEO for Canon Europe. Today we’re gonna be talking about AMP – Accelerated Mobile Pages.

First, before getting into the subject let’s make one thing very clear. Whether we like it or we don’t Google is shifting their attention to mobile first next year 2018.
What does it mean? It means that websites gonna to be assessed and ranked based on their mobile structure and performance.
Why is Google doing that? Well, for the first time this year more searches were completed on mobile devices then than desktop computers.
What does it mean for publishers like us? Well, people are annoyed when their mobile experience is slow.
Why is speed so important? Well, 40% of people abandon a website.

Good morning people. It’s Friday. It’s sunny and inspired by Gerry White I am wearing my Blue Glass hoody. You all know why.
The thing I wanna say today is that I never had time in my life when I just said ‘Thank God it’s Friday’ and I stopped working. But saying that weekends are special and I love escapism. So enjoy yourself as there should be no limit in having fun.

“Lasciatemi cantare
Con la chitarra in mano
Lasciatemi cantare
Una canzone piano piano
Lasciatemi cantare
Perché ne sono fiero
Sono un italiano
Un italiano vero”

This week was anything but boring. But first, let me say a huge ‘Congratulations’ to Jon Myers (DeepCrawl) for winning the ‘UK Search Personality of the Year‘. Well-deserved.

John Myers - UK Search Personality of the Year
John Myers – UK Search Personality of the Year

Actually, I met Jon two-three months ago in Manchester and he showed me how to eat pizza with pineapple.
John, you’ve got a special place in my heart.

Benchmark Search Conference
With Jon Myers, Gerry White and Matt Bullas at the Benchmark Search Conference

But talking about this week. Monday AMP presentation. Tuesday AMP presentation. Wednesday I didn’t do an AMP presentation but I did an internal video talking about AMP.
Thursday AMP presentation with a training of developers. Eight hours.
Friday the AMP talk continued.

While preparing for these presentations I realized two things. First I do a lot of shopping online. And second 80% of my shopping is done here.
Enough said.

Now next week will be anything but boring again. I’ve got one-day training on Google Analytics. I’ve got what three Christmas parties. And then I’ve got a whole day training at Sistrix on Wednesday.
Is Sistrix the new kid on the block? Is Sistrix gonna replace SEMrush or Searchmetrics?
If you wanna know the answer, do come back here next Sunday cause you’ve got the problems and the questions and I’ve got the solutions.

The Sunday Talk – What is Intelligence?

What is Intelligence?


A lot of you are asking me on LinkedIn “Omi, what did you actually study?” And the answer is Chemistry. I even have a Master degree in Chemistry. But chemistry is not my passion.

When it comes to Digital Marketing I am self-taught. And it was very, very, very difficult. For many, many years I used to study during the night and work during the day.

But I am not here to give you one of those inspirational stories as like so many of you when I was a teenager I didn’t follow my passion.
So I struggled a lot later on in my life until I met this guy David Amerland who inspired me who gave me the permission to follow my passion.

SEO Bulgaria
With Teodora Petkova and Mr David Amerland

So today I am giving you the permission to follow your passion. But be smart. Passion alone won’t pay the bills. While studying Digital Marketing I had many jobs. No shame in it.
Am I ever gonna be rich following my passion? Probably not. But then I absolutely love my job.

I am just coming back from central London where I had coffee – lots of coffee – with Nick Doudy and a long chat about machine learning. So on my way back home, a question hit me in my face.

What is intelligence?

When you think about it in many ways unintelligent machines are already far smarter than we are but we don’t call the calculator on my mobile smart just because it can multiply massive numbers. We just say “it’s correct”.

Somehow we reserve the term ‘intelligence’ only for typical human capabilities like recognising a face or composing a symphony. But sooner or later we will teach the machines how to recognise a face or compose a symphony.

When it comes to intelligence why are we talking about knowledge and not emotions?

The question on intelligence is a strange one. Not just because it has been changing ever since we care to actually think about it. 100 years ago it would have been some kind of knowing some kind of language. Speaking some kind of language probably Greek and Latin.

These days mathematics and coding analytical skills and understanding but really these are not a true form of intelligence in a way that we can actually measure it in a general sense. So what is it really and it’s changing all the time. It’s morphing as we understand more about how to recreate aspects of intelligence in the artificial intelligence field.

So truly intelligence, when we think about it, is the ability of everything we know to interconnect and acquire meaning so basically it is what we know and how we know it and how that actually connects together.

It’s a contextual or it can be most of the time but it is more a sense of awareness of the impact of the things that which we know, the moment we know them, how we know them and what they actually affect in terms of the other things that we know and remember.

So it is interconnectedness.

Simple. Well, try recreating that and yeah it becomes quite hard.

Trust me, people, I am so excited. I am so pumped up. I’ve just received my first Voice Kit by Google and I can’t wait to build my first Google Home.
So let’s see what’s inside this box. And yes this is the first I’m gonna see the content of this box. Paper. We don’t need the paper. The actual body. And then various cables and things. Microphone stereo board. The voice hat, a speaker and a button. This is all you need to build your Google Home.

I believe a lot of you should start playing with these toys as Voice Search is the future of SEO. Some people may even say

Voice Search is the future of Digital Marketing.

It only took me only 5 min to assemble my first Voice recognition device. Unfortunately, installing the Raspberry Pi operating system takes hours so we gonna see this device in action next week.

Now talking about next week oh my god the word ‘busy’ is not enough to describe it.
On Monday I am going to one of the top Digital marketing agencies in England called Periscopix, where I’m gonna, have an all-day training on Google Big Data Query.

Wednesday I am going to Paris, France for the SEO European Night organised by OnCrawl where I’m gonna be talking about SEO and Machine Learning.

In the end of the week, all my family is going to Sofia, Bulgaria, Eastern Europe where we gonna be celebrating the birthday of my mother.

So a very busy week is ahead of me but you, yes you do come back here next Sunday cause you wanna see this device in action, you’ve got questions and issues in Digital marketing and I’ve got the solutions.

The Sunday Talk – Disrupt or Be Disrupted

The future of business: Disrupt or Be Disrupted

These days it doesn’t really matter if I filming in the morning or in the evening. I would leave my house early in the morning and I’d go back home late at night. So it’s always dark anyway. It feels like I am constantly working. But then I guess if you are persistent you gonna get it and if you are consistent you gonna keep it.

If you are persistent, you will get it. If you are consistent, you will keep it.
I just woke up and I am so tired. last night I stayed till 3 o’clock in the morning trying to migrate Fat Eyes, Gina Fiedel’s Fat Eyes website to https unsuccessfully. I guess I am like a Pitbull – once I bite I never let go.

So the wisdom for today is: In your career and especially in your Digital Marketing career you gonna have a lot of Ups and Downs. And you have to try and learn from your Ups and Downs as well.
Meanwhile, go and check Gina’s blog cause there is so much wisdom coming out from her articles.

I know I only do SEO for you Sam but hear me out. Instead of creating a new product create a movement. Instead of creating a new product create a different product. I honestly believe. Yes, I am in a quote mode. I honestly believe that

the future of business is: disrupt or be disrupted.

Yes, ignite the movement by creating an experience that people are drawn toward. Aim for this emotional connection.

Hi guys. It’s Friday. And as not everything in life is Digital marketing I wanna show you my favourite light dinner recipe so you can surprise your partner tonight. All you need is a piece of mozzarella, 2-3 slices of Parma ham, pesto, tomato and of course a bottle of nice wine.
Now that everything is done all you have to do is open this bottle of wine and enjoy your evening. Have a great weekend, guys.
Bellissimo!

This week I wanted to talk about persistence and working hard but coming back from a meeting there is one thing that came up again and again and again in our conversation: Disrupt or Be Disrupted.

The future of business: Disrupt or Be Disrupted.

In a few short years, much of what you build, sell, fix, advertise won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your company does right now – you’ll be out of business.

If you want to survive, let alone thrive, you must tap new trends and produce new ideas at an accelerating rate.

Machine learning and technology built on top of the Internet will continue to threaten the very fabric of what most business and jobs are set up to do today.

No one, absolutely no one was a social media manager or a drone operator only ten years ago. Nowadays there are 70,000 drone operators that make more money than most people who study medicine 10 years ago.

Is everything bad? No. not really. There is always a cure to the problem and it’s called innovation.
Innovation is a strategy that must be central to your day to day planning.

Coming back to the real world not much gonna change next week and I will still be around with my camera filming my thoughts and trying to help you understand the Digital marketing world.

So you, yes you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Benchmark Search Conference 2017 | Data and creativity in paid search


Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business.

Slides: https://www.slideshare.net/clickconsult/data-and-creativity-in-paid-search

Who is Dave Karellen?

Dave Karellen has been with Click Consult since 2011 and heads up the Paid Search (PPC) team as well as taking responsibility for key PPC accounts. Developing best practice, delivering PPC training and liaising directly with clients are also core elements of his role.

Dave’s extensive Excel knowledge has seen him develop a range of PPC optimisation and reporting tools. A further strength is high-level data analysis, developed while studying for a Master’s Degree in Mathematics.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

The Sunday Talk – SearchLove London Conference

SearchLove London Conference


I’ve never been at a conference on a Monday. But then I am so excited. My favourite Digital Marketing speaker Purna Virji is coming to town.

Jon Myers: Here at the bottom basically is the crossing point. In October 2016 we saw worldwide more mobile queries or usage queries than on a desktop computer. And obviously, at that point, they were just shy of obviously 51.5%. The number which I shared with you earlier on which is just a year on which is due today we are now at 60% which is 9% jump in favour of mobile.

Omi Sido with David Iwanow, Gerry White and Nick Wilsdon
Omi Sido with David Iwanow, Gerry White and Nick Wilsdon

Day two of the SearchLove conference. And what a day. Client meeting, client meeting, conference, client meeting. I’d be lucky if I come back home before 11 O’clock tonight.

Meanwhile yesterday Purna Virji, Jon Myers and Sam Noble literary smashed it. They gave us so many actionable insights.
Hopefully today Emily Grossman will smash it as well.

No pressure.

Omi Sido: Hi. My name is Omi Sido, I work for Canon Europe and I honestly cannot live without DeepCrawl.

David Iwanow: And where are you Omi?

Omi Sido: I am at the SearchLove conference and I am joined by this beautiful lady.

Alyssa Ordu: Alyssa from DeepCrawl.

David Iwanow: And where can we follow you on Twitter?

Alyssa Ordu: @DeepCrawl

David Iwanow: And omi?

Omi Sido: @omisido of course.

David Iwanow: Ciao.

Omi Sido: Or just google me.

True that. Emily Grossman really inspired me to start learning a little bit more about progressive web apps. The truth is Jon not many people are talking about them, in fact not many people even know what a progressive app is. Yes. At least not here in the UK.

The wisdom, the eye-opener from this talk was that there is a big difference between a native app and a progressive web app.
Yes, you can get access to the URLs and therefore they are indexable by search engines. Businesses can get crucial advantages from doing it. Yes, of course.

David Iwanow with Laura Crimmons and Samantha Noble
David Iwanow with Laura Crimmons and Samantha Noble

So let me summarise the SearchLove London conference.
Two days of presentations, 1-2-1 meetings, roundtables, and plenty of quality networking opportunities.

This was my first time at this conference and I absolutely loved it.

Distilled managed to curate a great list of speakers in order to organise this conference by marketers for marketers which aims to provide a mixture of practical, hands-on, expert advice, and inspirational case studies from top Digital marketers across the UK and the world.

Guys, this week I’ve received more than 20 emails asking me about machine learning and Python. And I am so excited that so many of you have taken the ‘learn something new’ every week challenge.

Keep up the good work.

Meanwhile, don’t forget to come back here next week cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Bold Digital Marketing

Bold Digital Marketing


Hi guys! It’s Monday again and I know a lot of you are down. So let me ask you a question. Do lions complain about Monday? No. they don’t. They are up early, chasing, biting. Reminding everybody that they are lions.

Don’t just dream about success.

New Monday. New week. New opportunities.

Inspired by my own words last week I’ve decided to spend an hour this week studying a bit of coding…python to be more precise. Why python? Well, when it comes to machine learning and you know I love talking about machine learning in SEO.

Today I am here to talk about RankBrain. I hope very quickly it becomes very obvious that I am not actually talking about RankBrain but the way you have to adjust to the new reality in SEO called machine learning. So let’s start with the obvious. Last year Google or at least somebody from Google declared that RankBrain…

Python is probably the most popular language.
Meanwhile, let me show you my new socks. Boom. The Ted Rubin effect.

Last but not least the rise of video will make SEO marketers focus even more on visual content, but it will also force artists to create video with optimization in mind. In fact, it will probably give life to a new category of videographers who will specialize in SEO content, just as it happened with writers two-three years ago.

You should use every opportunity to remind your customers about your business or services.

Yes, even Friday the 13th. I know you are serious company but Friday the 13th and Halloween is probably your best chance to show the human side of your company. Yes, David Amerland is always talking about this one. The moment I get home I will email you all my ideas. Yes, and I will give you 13% discount.

Hi, my name is Omi Sido. I am not a robot, I am a human being so let me tell you something. Use every opportunity to remind your customers of your business.

Marketers around the world are facing a dilemma: they aren’t sure what’s working, they’re feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry. What’s worse, nobody hands you a playbook to show you how to make it all work.

But the opportunity for marketers is too great to let uncertainty slow you down.

If you are bold in your digital marketing efforts and investments if you are taking smart risks if you are educating all your teams to be ‘digital ready’ you are in a great position to capitalize on digital’s full promise in the future.

Guys next week I am going to the Search Love conference organised by Distilled where I’m gonna be meeting my favourite digital marketing speaker the amazing Purna Virji. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Learn as if you were to live forever

Learn as if you were to live forever


Hi, guys. It’s Monday again and I am so pumped up as this week I am going to the Take It Offline roundtable in Brighton organised by Tom, Andy and Gerry White. Learning from the best is always a good practice especially so in the universe of Digital Marketing where everything changes at light speed.

Learning should be part of your company culture.

Customers nowadays are transforming faster than we are. So if we don’t catch up we gonna be in big, massive trouble.

Customers nowadays are transforming faster than we are. So if we don’t catch up we gonna be in big, massive trouble.

Learning from the best is always a good practice. Especially so in the universe of Digital Marketing, where everything changes at light speed.
Learning needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Yes, Steven. I can educate your SEO executives but tell me are they involved in the strategic planning. Probably not.
I will tell you a secret now.
In many small companies, there is no formal manager training. People do well, they get promoted. So he knows Adwords, he gets to manage the digital marketing team and before you know it he is defining your SEO strategy, your Social media strategy. And this is actually a good example. I’m not even gonna mention the digital marketing director does not even come from digital.
Pro tip Steven.

Everybody in your organisation should know the basics of everything that is Digital Marketing.

Thursday morning. First I’m gonna go to work and then I’m gonna go to the Take It Offline roundtable in Brighton. I know it’s gonna be very very good so if you happened to be in Brighton or somewhere around Brighton come say hello.

Take It Offline

It’s one thirty in the morning and I just came back from the Take It Offline event in Brighton. I am super tired but I am also super excited as I’ve learnt so much this evening.

The main thing: Social Media advertising can be extremely effective for many businesses but getting it right is not always straightforward. I guess it all comes down to you have to try and fail, try and fail until you find yourself in the right place at the right moment for success.

Friday morning. Seve o’clock. I’ve probably slept for two hours but I’ve just remembered that I’d forgot to say something yesterday. Andy, Gerry, Tom you rock guys. Your event is getting better and better every single time. Now I’m gonna go and do my first Facebook campaign. Gerry, I’d probably experiment with your video.

One of the best things about life is that we never have to stop learning. There are always new skills to learn and new techniques for us to adopt. When you look at the most successful people in the world, they understand this. Big and successful companies like Facebook or Google are heavily investing into their own employees. Or the way I normally say it:

Without doing something beyond of what you’ve already mastered, you will never grow.

Guys, next week let’s all of us try and spend an hour learning something outside of our comfort zone. So if you are a developer learn a bit of SEO. If you are an SEO learn a little bit of PPC.
Meanwhile, don’t forget to come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Benchmark Search Conference 2017 | The power of storytelling

The power of storytelling with Bas van den Beld


Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts.

Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story

Who is Bas van den Beld?

Bas van den Beld is an award-winning consultant, trainer and professional speaker who has helped businesses worldwide adapt swiftly to the forever changing media landscape.

He is the founder of State of Digital, one of Europe’s largest online marketing and SEO learning platforms and has worked with big brands, like KLM and Viacom, to develop solid marketing strategies based on the innate understanding of the needs and behaviours of their customers.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.