Category: Blog
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Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well […]
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Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…
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Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…
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Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…
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Building relationships in 5 easy steps
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Relationships with your clients are vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. 1. Communicate Effectively and Consistently…
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GA4 Migration and Implementation
Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one…
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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The Buy-in-ish Cycle: The Main Reason Strategies Fail
Who is Petra Kis-Herczegh? Petra Kis-Herczegh is a Senior Solution Engineer with an SEO focus at Yext. Petra’s job is to help potential and current clients understand the solutions Yext can provide, and how they can integrate with their tech stack and help them achieve their business goals. Petra Kis-Herczegh started her SEO career in…
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The Internet for SEO’s
Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…
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How to link Google Analytics 4 to BigQuery? The ultimate guide.
Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows…