Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
Category: Google Data Studio
What is Google Data Studio?
A free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.
I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report. It’s not the usual monthly ranking…
Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…
Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time. Most people believe that SEO is hard and complicated but this is not…
What is Google Data Studio? Google Data Studio is the Google Analytics 360 Suite’s data visualisation tool. Capable of connecting to the other products in the 360 suite seamlessly. Quick data visualisations due to click and drag interface. The list of possible connections is constantly growing, including other areas of the Google stack and 3rd…