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SEO Tip of the day (well more like 9 Killer SEO Tips)

If, like me, you’re thinking that writing an article every day might be hard work, then it might just be a way to create a ‘weekly article’ which you can then use to summarize what’s happened in the last week and look at what you could be doing differently in your industry. So there is…

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Dr Google

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” – David Amerland Last week Google started giving health related answers in the  #KnowledgeGraph  answer boxes. So from now on Google will start giving relevant medical facts right up front from the Google Knowledge Graph.But those…

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Google+: A brief guide

The question Lola McIntyre: It’s important to remain relevant and current. David Amerland is a new discovery for me and he is spot on!!! I am entirely humbled and excited to catch up as I learn from all of you. (I have been out of the social media marketing flow since our relocation to Michigan…Is it…

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YouTube Videos and Return on Investment (ROI)

“The majority of companies are not using video in any way that provides any real ROI.  Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI.  It’s just a measurement of the number of people who clicked the button to watch video.  From that data, it isn’t…

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SEO Tip Of The Day – Tracking Email Opens With Google Analytics

If you have a Google Analytics account set up for your website, it can also be used to track the opens of an email. For Event Tracking you need to embed an image tag within the HTML of your email (GA’s javascript code do not work in email clients). Of course this image will be…

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Semantic Eyes

Long time ago a friend asked me what was the reason to be interested in semantics apart of the fact that I am a big fan of Google 🙂 He couldn’t be more wrong. My love for semantics has nothing to do with Google or my current job as an SEO. Everything started some years…

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The new version of Google Translate application

Today in their article called ‘Google Translate gets smarter with language detection, Word Lens‘, www.mashable.com announced that Gooogle is updating their Google Translate by integrating  Word Lens, which instantaneously translates written text. Google surprises us every single day. What was probably a science fiction just a few years ago, today is not just reality but…

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Make Your Email Marketing Stand Out This Post-Holiday Season

Here comes the time of the year when all inboxes will be filled up with promotions, offers and coupons. In the months leading up to Christmas, most companies know pretty well how to talk and promote to their customers. But once January arrives even the the smartest of companies hit this email marketing vacuum where…

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SEO Tips for Blog Writing

Post length isn’t everything – but it helps, especially if you want your content to be referenced by others around the web. In my personal experience, short blog articles are not performing well in the SERPs. When working for a major UK brand I did a research to establish the correlation between page ranking and…

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2015 SEO Predictions

Semantic Search is changing SEO forever. It’s all about optimising your content and everything you do online for your customers rather than just Google, and this is a radical shift in thinking. SEO 2015 Workout: How To Gain Weight from SEMrush Google wants us to be more human. Words like trust, authority, personality are fashionable…