Structured Data Explained | Search Elite SEO Conference

As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know […]

Hreflang Attribute – International SEO

Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these […]

AI vs Human Translation in Localisation | Search Elite SEO Conference

 If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website […]

The Sunday Talk – Be The Best You Can Be

This week’s got a very interesting start. Natasha Woodford from ClockworkTalent invited me to The Tower Of London and see the famous Ceremony of the Keys. Tower of London The Beefeaters – I am not entirely sure why we call them Beefeaters. Probably like me, they like their steak rare. So the Beefeaters have been […]

How to fix the most common technical SEO issues | SearchLeeds 2018

 Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range […]

Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018

 Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist […]

The Sunday Talk – What makes us happy?

The perfect Summer day: the sun is shining, the breeze is blowing, the birds are singing…and you are probably not in the UK. Joking aside, this week I want you to be so happy that when others look at you they become happy too. Guys, can I say something. I am sorry for interrupting you […]

Entities, Search, and RankBrain: How it works and why it matters | SearchLeeds 2018

Who is Kristine Schachinger? Kristine Schachinger is the founder and CEO of Sites Without Walls, Digital Strategist & SEO Consultant and a regular speaker at events like SMX Advanced and SMX East. Search Leeds Talk – Entities, Search, and Rank Brain: How it works and why it matters from Kristine Schachinger SEO and Online Marketing […]

The Sunday Talk – SearchLeeds SEO Conference

Monday morning. Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee. Give them a cherished book. Praise them publicly. Help them get ahead. Be proud of them. How difficult is to make somebody happy? New summer gloves from ARMR. Let me describe them […]

The Sunday Talk – The Search Elite Conference

Hi Guys, I know I am pushing you every Monday to be happy, to work hard but let me also be very real with you: You are not going to fix your life in one single day or in one single week or even in a month. On a macro level take it easy. On […]