Category: Blog

  • The underrated powers of internal linking

    The underrated powers of internal linking

    Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the […]

  • Why attend the SEMPRO Conference in Ukraine?

    Why attend the SEMPRO Conference in Ukraine?

    There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…

  • Landing page report in Google Analytics 4

    Landing page report in Google Analytics 4

    Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…

  • The Sunday Talk – Kindness

    The Sunday Talk – Kindness

    Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…

  • The Only Report You Need In Data Studio to Run a Successful Business

    The Only Report You Need In Data Studio to Run a Successful Business

    I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report.  It’s not the usual monthly ranking…

  • Calculated fields in Google Data Studio

    Calculated fields in Google Data Studio

    Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…

  • The future is ours. This is not the new normal.

    The future is ours. This is not the new normal.

    Will we ever be able to forget this craziness around us? Like a scar, over time we’ll learn to accept it, treasure it and who knows maybe even celebrate it as every experience is an opportunity to learn and grow. But This is not the new normal. It’s a short-term period of time (struggle, and…

  • Developing an SEO friendly CMS from the Ground Up

    Developing an SEO friendly CMS from the Ground Up

    Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…

  • SEO Tactics to Implement Tonight

    SEO Tactics to Implement Tonight

    Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time.  Most people believe that SEO is hard and complicated but this is not…

  • CognitiveSEO Keyword Tool Review

    CognitiveSEO Keyword Tool Review

    As digital marketers, we are always on the look for good keyword research tools. Mastering SEO optimization can be hard, especially if you’re just starting out or you are not really into SEO like most copywriters or social media executives. And I think I found the tool that’s very close to my dream keyword research…