Category: Blog

  • The Master Formula to Grow Your Following on Any Social Network

    The Master Formula to Grow Your Following on Any Social Network

    Hangout on Air organised by Stone Temple Consulting  and special guest Rebekah Radice. The best parts: Some basic principles for growing your social following are the same across networks. Understanding what these are, and then understanding the differences between each one can make things go much faster for you. +Ben Fisher It is always a gamble to get heavily invested […]

  • Social Media Dashboard (or how do you measure success?)

    Social Media Dashboard (or how do you measure success?)

    Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need to easily review, important data and show either your boss or your customers automatically generated reports that are not just full of useful numbers, but as usual for Google Analytics very visual. If…

  • Mac Yosemite First Impressions

    Mac Yosemite First Impressions

    The dock is a disaster. Everything feels smaller and somehow roomier – very positive first impression.. Yosemite does seem faster to navigate, zippier somehow, which is a massive bonus for anyone using a Mac that is more than 3 – 5 years old. We did expect a complete redesign as almost nothing was done going…

  • Google updates Tag Manager with new set of tools

    Google updates Tag Manager with new set of tools

    Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…

  • Customer Experience

    Customer Experience

    For every organisation the customer experience should be a journey and not a destination. The experience that you deliver to your customers from social media every single day to the final  transaction, either builds value for your brand or destroys it. Think also beyond the traditional beginning and end of an interaction with the client.…

  • Social Media Branding

    Social Media Branding

    Social media nowadays can either boost your product or kill it. Gone are the days that we treated customers like objects for advertising and education. With the rise of the social media network platforms customers nowadays are more interested in conversing rather than being spoken at. Sometimes a company will build a brand over the…

  • Google+ Hashtag Search Results

    Google+ Hashtag Search Results

    Woke up this morning to a new personal discovery. Some people may say it’s actually old news, and it probably is, but  in my eyes it’s a hell of a new way of Google taking on Twitter hashtags mania. So I am looking (not logged in – a very rare occurrence !) for #bendgate hoping…

  • How Google Works

    How Google Works

    September 25, 2014 is an exciting day for Google lovers. The long awaited “How Google Works” book is coming to town. A peek inside one of the most successful companies of the digital  era we are living in. Is it worth buying? Let me give you a sneak preview: “The only way for businesses to…

  • Germany wants Google to reveal its search algorithm

    Germany wants Google to reveal its search algorithm

    Two days ago Germany announced that they want access to Google’s search algorithm. To be honest with you I believe I deserve to have this access more than Germany. Mark Traphagen wants access as well. Thinking now everybody in Stone Temple Consulting wants this access plus half of the world. Yes not everybody, don’t worry, just…

  • Benchmarking Report in Google Analytics

    Benchmarking Report in Google Analytics

    A new report in Google Analytics called “Benchmarking Report” is set to open our eyes for how well our website is doing compare to others in a given industry. Straight away this option provides us with valuable information about trends in our industry helping us to set fruitful targets for our online businesses. Using a…