Category: Blog

  • Benchmarking Report in Google Analytics

    Benchmarking Report in Google Analytics

    A new report in Google Analytics called “Benchmarking Report” is set to open our eyes for how well our website is doing compare to others in a given industry. Straight away this option provides us with valuable information about trends in our industry helping us to set fruitful targets for our online businesses. Using a […]

  • The End Of Google Authorship Markup – Mark Traphagen

    The End Of Google Authorship Markup – Mark Traphagen

    Omi Sido asked:  So, what were the benefits of Google authorship in the search results really? Thinking now, it was more of a disadvantage because people had the opportunity of clicking through to my Google plus page, rather than going to my actual website.Mark Traphagen: Omi, I saw the primary advantage for building my personal brand…

  • Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen

    Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen

    Semantic search is going to change everything about the way we do our SEO (Search Engine Optimisation). In this video David Amerland and Mark Traphagen talk about what’s new in the Semantic World, what we are seeing and what needs to be done by web marketers and website owners in order to utilise the power of the…

  • Enhanced Link Attribution

    Enhanced Link Attribution

    Not a long time ago Google introduced “Enhanced Link Attribution” in order to improve the In-Page Analytics experience. Long anticipated feature by a lot of SEO professionals which despite its obvious benefits is still not used by a large number of people. What is Enhanced Link Attribution? If on your Homepage you have got two…

  • Spider and Bots Filtering in Google Analytics

    Spider and Bots Filtering in Google Analytics

    Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…

  • In-Page Analytics Google Chrome Extension

    In-Page Analytics Google Chrome Extension

    Google has just released a new Chrome extension for in-page examination. It’s a very quick and convenient way to check  how visitors interact with your pages thus allowing you to see detailed information as you surf them. One may ask “How is this page performing?”. With just a simple click of a button now all…

  • Google Analytics App for iOS

    Google Analytics App for iOS

    Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…

  • Twitter Now Supports Animated GIFs

    Twitter Now Supports Animated GIFs

    Twitter has finally introduced animated GIFs to their platform. Hip hip hooray. The short message social network is now a different place forbranding and advertising. While several other social networks introduced GIFs long time ago it took a while for Twitter to come on board. As usual in recent years Facebook is slow to acclimate…

  • Google Changes Their Logo

    Google Changes Their Logo

    Have you noticed the change? Glad they got that fixed. I’m not sure I would’ve been able to sleep until they got it right. “The bottom of the ‘l’ and ‘e’ did not line up horizontally before and that believe it or not gave me so many sleepless nights. Can you say now that Google…

  • Fetch and Render In Webmaster Tools

    Fetch and Render In Webmaster Tools

    Google has just added a new feature to their Fetch as Google Tool called “Fetch and Render”. I’m not gonna go into details about the benefits of using this tool, but its worth mentioning the general idea: index your content faster whether new or old. Most webmasters will ensure that any new content is included…