Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…
Category: Digital Elite Day
An intensive day of sessions designed to boost your knowledge, grow your network and scale up your skills for tomorrow.
Digital Elite Day joins together Search Elite and Conversion Elite. Two powerful tracks, one elite conference.
Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy. Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how…
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know…
If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website…
We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Data without context is useless. Because data without context is useless, in this session Nichola Stott gives…