Structured Data Explained | Search Elite SEO Conference

Structured Data Explained


As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know what structured data is: this video will make it clear to you!

This is a no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips.
This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls.

Who is Fili Wiese?

Fili Wiese is a well-known technical SEO expert. Fili is an ex-Google engineer and was part of the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.

Fili Wiese
Fili Wiese

What is Search Elite?

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.

AI vs Human Translation in Localisation | Search Elite SEO Conference

AI vs Human Translation in Localisation | Search Elite SEO Conference


If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website.

Don’t get lost in translation

Does your new target audience speak English? If not, adjusting the content of your website will not only help it rank on the local search engines but it is also far more likely to convert your visitors into customers.

It’s a simple fact that customers are 4 times more likely to buy your product or services if the content of your website is in their own language, but that doesn’t mean poor quality is sufficient.

Localisation is often misunderstood, or the resource requirements underestimated – so in this session, Gianna Brachetti-Truskawa will show you what to expect when it comes to localisation and will help you decide why or when human translation might be a better fit than machine translation.

Who is Gianna Brachetti-Truskawa?

Gianna Brachetti-Truskawa is the Senior International SEO Manager at bold ventures GmbH. Her specialities are managing multilingual websites, hreflang implementation, schema.org, Rich Results and localisation (DE, EN, FR, IT).
Her insatiable curiosity covers more topics than there are hours in a week, but her special passion is language in all its different quirks and features – and food of course.

Gianna Brachetti-Truskawa
Gianna Brachetti-Truskawa

What is Search Elite?

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.

The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite 2018

The Giant Speed Benchmark: Your Emotional Support Dog - Nichola Stott


We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this?

Data without context is useless.

Because data without context is useless, in this session Nichola Stott gives you an introduction to speed and performance metrics for standard mobile configs, then she reviews the UK’s top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ). This will help give you the confidence and support required to understand “how fast is fast?”

Slides:

Who is Nichola Stott?

Nichola Stott is a go-to expert on all things SEO. Following a position as Head of UK Search Partners at Yahoo!, she founded her own agency called Erudite in 2010 and has since helped a plethora of cross-industry international clients increase their revenue through Search.

Nichola Stott
Nichola Stott at the Search Elite Conference 2018

Nichola’s professional recognition includes being named in the BIMA Hot 100 Digital People, winning Best Use of Search at both the UK Search Awards and Wirehive Awards and co-authoring books including Econsultancy’s SEO Best Practice Guide and Hit me! How to Get Your Small Business to Punch its Weight Online.

What is Search Elite?

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.