Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy. Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how […]
Category archives: Digital Elite Day
Structured Data Explained | Search Elite SEO Conference
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know […]
AI vs Human Translation in Localisation | Search Elite SEO Conference
If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website […]
The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite 2018
We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Data without context is useless. Because data without context is useless, in this session Nichola Stott gives […]