Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]

Retailers STOP thinking store, START thinking story | SearchLeeds 2018

We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also […]

How to fix the most common technical SEO issues | SearchLeeds 2018

Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range of […]

Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018

Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in […]

Entities, Search, and RankBrain: How it works and why it matters | SearchLeeds 2018

Who is Kristine Schachinger? Kristine Schachinger is the founder and CEO of Sites Without Walls, Digital Strategist & SEO Consultant and a regular speaker at events like SMX Advanced and SMX East. Search Leeds Talk – Entities, Search, and Rank Brain: How it works and why it matters from Kristine Schachinger SEO and Online Marketing […]