Google+ Hashtag Search Results

Woke up this morning to a new personal discovery. Some people may say it’s actually old news, and it probably is, but  in my eyes it’s a hell of a new way of Google taking on Twitter hashtags mania.

So I am looking (not logged in – a very rare occurrence !) for #bendgate hoping to find some news about the new iPhone 6 and Boom I see this brand new (scroll up and down) Google hashtags box showing me articles from the Google+ network.

Google+ Hashtag Search Results

It’s probably nothing, but a question popped up in my mind straight away: Why am I seeing this box only when doing logged out search?! I know the simple logic is to say: well Google wants to attract more people to Google+ and if I am logged in I may as well look for those hashtags in Google+ anyway. And then another question comes to my mind: How many people actually search Google while not logged in? Or to make this question more interesting: How many of our clients are searching on Google while logged in or not. Difficult to say as Google Analytics is not giving us a lot in that matter. On the other side with this new {to me:)} development if your articles have relevant hashtags, chances are they will  appear here for relevant search queries. As usual with Google more interaction levels with your posts – more likely are they to appear to the broader audience – but I didn’t have to tell you that, did I :).

P.S. Don’t know why people are not talking about this feature in Europe (UK). It’s a great way for marketers and webmasters to get more attention for articles with popular hashtags outside the Google+ community. Love the way relevant hashtags from Facebook and Twitter are appearing below the Google+ hashtags box. Google+ is maturing and it’s becoming a major player in the social networks landscape. Another proof  that G+ is here to stay.

By Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.

Currently, Omi Sido is Senior Technical SEO at Canon Europe.

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