Highlights
Article by Elena Terenteva (http://goo.gl/r2EN0q)
“Great content is a high-priority task for a lot of marketers.
Every piece of content we create is not only valuable in itself; every article is a piece of the puzzle that we put together to create a clear and panoramic picture of the business niche we work in.
Speaking of entertaining, every piece of content, no matter how “boring” the topic, should be catchy – you don’t want to lose your readers in the middle of your article, so carefully consider the structure and rhythm of your text.
Including beautiful images/graphics to break up the text in a long article makes me love content a lot as a reader.
Reference your sources. No-one wants to go hunting information down. Make it easy for your readers to trust you
Nothing is worse than an amazing blog article with a terrible headline. No one will click on it. SPEND TIME ON IT.
Lists ALWAYS work. Start with ‘7 Steps To’ / ‘5 Ways To’ / ’10 Key Reasons’
For B2B avoid BS images of people smiling at meetings. BORING.
Think about your headline as a “spice” you add to a dish – different spices provide different flavors, so it’s nice to have a range of them and find the one that compliments your article in the best way.”