Tag: branding
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The Sunday Talk – SEO is changing
SEO is constantly changing So I hear many people saying that Google is trying to make our life difficult. No guys. Google is not trying to make our life difficult. Think of Google as a business. Think of search as a product. Naturally, every company wants to have a better product. So as they improve…
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The Sunday Talk – Connect To Your Customers On A Human Level
Hi, guys. It’s Monday again. It’s raining again and after working for seven days last week I am a bit tired. But do you see me complaining about it? Last week many of you started complaining about the new Google algorithm change called Fred or whatever. About the new Google algorithm rules but com on…
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The Evening SEO Talk with David Sayce
Traditional marketing techniques are still viable today – David said. Both David and I are so into digital marketing but I also so agree with this statement. Unfortunately, there are many people out there who think that investing in digital marketing means leaving the tried and true traditional methods behind. And this is so wrong.…
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The convergence of SEO and Branding with Omi Sido
Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first.…
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Blogging tips for branding and lead generation
The best blogging strategy is the one not aimed at short-term gains but focused on long term results and benefits. Two weeks ago I missed a Twitter chat organised by SEMrush so I decided to give my opinion on the topics discussed that day in an improvised conversation with David, Sergio, Teodora, Gina and Nina.…
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Customer Experience
For every organisation the customer experience should be a journey and not a destination. The experience that you deliver to your customers from social media every single day to the final transaction, either builds value for your brand or destroys it. Think also beyond the traditional beginning and end of an interaction with the client.…