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Digital Marketing

Why do organizations win when they put users at the centre of product development?

Ever since the Industrial Revolution, it has been an unspoken truth that businesses need to create products and services that they believe will be of use to their customers. And in order to do so, they need to understand what their customers need and want. Product teams strive to stay up to date with market…

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Digital Marketing

How Decisions Are Made

A Survey of 300+ Decision Makers From mobile banking to artificial intelligence, the products and services that businesses and consumers have at their disposal are better than ever before. The pace of innovation, and the accompanying increase in consumer expectations, is only escalating. In this environment, conducting exhaustive research studies and planning sessions in an…

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Digital Marketing

Machine Learning is Revolutionising Digital Marketing

Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…

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Digital Marketing

The Importance of Data for Business

Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success.  Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…