Category: Digital marketing
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Which is Better: Creating a Country-Specific Domain or Using an Existing Website?
In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…
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How to use podcasting as part of your SEO strategy
Podcasting has become increasingly popular in recent years as a great way for individuals and online businesses to connect with their audiences in a deeply meaningful way. With the rise of podcasts, it’s important to consider using podcasting as part of your SEO strategy. Podcasting can be a very powerful marketing tool that can drive…
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Why do organizations win when they put users at the centre of product development?
Ever since the Industrial Revolution, it has been an unspoken truth that businesses need to create products and services that they believe will be of use to their customers. And in order to do so, they need to understand what their customers need and want. Product teams strive to stay up to date with market…
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How Decisions Are Made
A Survey of 300+ Decision Makers From mobile banking to artificial intelligence, the products and services that businesses and consumers have at their disposal are better than ever before. The pace of innovation, and the accompanying increase in consumer expectations, is only escalating. In this environment, conducting exhaustive research studies and planning sessions in an…
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Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…
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The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success. Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…
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Why attend the SEMPRO Conference in Ukraine?
There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…
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The future is ours. This is not the new normal.
Will we ever be able to forget this craziness around us? Like a scar, over time we’ll learn to accept it, treasure it and who knows maybe even celebrate it as every experience is an opportunity to learn and grow. But This is not the new normal. It’s a short-term period of time (struggle, and…
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Who is the real you?
Knowing yourself is the beginning of all wisdom. – Aristotle Well said, Mr Aristotle, but somehow the older I get, the less I know. As we grow old and change physically and mentally, it can be challenging to align our self-perception with our true identity. To add to this the world is constantly bombarding us…