Traditional marketing techniques are still viable today – David said.
Both David and I are so into digital marketing but I also so agree with this statement. Unfortunately, there are many people out there who think that investing in digital marketing means leaving the tried and true traditional methods behind. And this is so wrong.
Applying a combination of traditional and digital marketing techniques to your marketing strategy is the most effective method of marketing, far more useful than using either on its own.
Let me give you some examples.
Yes, you know me so my first example will be Coca Cola’s ‘Share a Coke’ campaign. This campaign is allowing customers to find their names and the names of friends on bottles of their favourite drinks. The labels also include hashtags, which motivates customers to share pictures of those products and tag friends in their social media posts – ‘call to action’ of sorts. Twitter literally exploded with these posts this summer. And what about Instagram.
Selena Gomez – the most-followed celebrity on this social media platform now has the most-liked photo. Just check this photo taken for the “Share a Coke and a Song” campaign. It has accumulated more than 5 million likes since June 25 (and counting).
Coca-Cola managed to actively capture their customer’s attention through this marketing strategy, which combined aspects of traditional and digital media.
McDonald’s Pick n Play campaign. A fine example of traditional and digital marketing integration.
The rules were very simple. If you last for 30 seconds, you’ll win a free meal at a nearby McDonald’s restaurant. As simple as that.
I just love creative marketing ideas that engage customers rather than relying on traditional 2-dimensional print ads to bring the same message.
Conclusion:
Diversity is always a great asset to have in marketing. If you want your company to be as successful as possible, you must try and get the most out of what both traditional and digital marketing have to offer. In that matter, you should not ignore either channel.
The most successful marketers magnify their traditional and digital marketing performance through a cohesive marketing plan while monitoring results and optimising throughout to drive the best performance.
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