Category: Benchmark Search Conference
-
Harnessing AI for SEO: riding the wave of innovation or risking obsolescence?
The discussion around artificial intelligence (AI) often swings between two extremes: it’s either hailed as the cornerstone of human innovation (a view I personally share) or dismissed as a promising technology yet to fulfil its true potential. Nowhere is this tension more evident than in the world of digital marketing and more specifically in the…
-
Understanding search intent: beyond the traditional funnel
In the ever-changing world of digital marketing, understanding user intent is essential to crafting effective digital strategies that drive ‘qualified traffic to your website and conversions. Historically, digital marketers have depended on simplistic intent models and linear funnels to guide their campaigns. However, as consumer behaviour becomes more variable and unpredictable, these outdated frameworks often…
-
Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…
-
Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…
-
Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. Communicate Effectively and Consistently The…
-
GA4 Migration and Implementation
Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one…
-
Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
-
How to win the long game in enterprise SEO
Despite what you may think and what digital agencies always try to sell you in the world of SEO, it’s not just about short-term gains and quick wins. In fact, many companies – big and small – are now looking towards enterprise SEO strategies that focus on long-term success and prosperity. Enterprise SEO involves a more complex…