Tag: AI traffic
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The Age of Perception: Why We’re Now Marketing to Machines
Recently, I read an article by Jono Alderson, and it really got under my skin. It wasn’t one of those quick SEO think pieces about keywords or the latest Google update. Instead, it tackled something far bigger: how search, reputation, and online visibility are shifting in an age where artificial intelligence doesn’t just retrieve information,…
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How to Track AI Traffic in Looker Studio
If you’re only here for the free Track AI Traffic in Looker Studio template, click here. As artificial intelligence tools like ChatGPT, Gemini, and Perplexity drive increasing volumes of website traffic, understanding their performance is crucial for marketers, analysts, and digital strategists. Google Looker Studio (formerly Data Studio) makes it easy to visualise this data…