Benchmark Search Conference 2017 | The power of storytelling

Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story Who is Bas van den Beld? Bas van den Beld […]