Benchmark Search Conference 2017 | The power of storytelling


Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts.

Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story

Who is Bas van den Beld?

Bas van den Beld is an award-winning consultant, trainer and professional speaker who has helped businesses worldwide adapt swiftly to the forever changing media landscape.

He is the founder of State of Digital, one of Europe’s largest online marketing and SEO learning platforms and has worked with big brands, like KLM and Viacom, to develop solid marketing strategies based on the innate understanding of the needs and behaviours of their customers.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.