Who are your two must see speakers at BrightonSEO?

Must see speakers at BrightonSEO


The other day Gerry White asked me to about my two ‘must see’ speakers at the forthcoming BrightonSEO conference.

Now, choosing two out of twenty carefully selected by Kelvin Newman top SEO/ Digital Marketing speakers is not an easy job.

But to answer the question I would go with Aleyda Solis and Bill Slawski.

Now when it comes to Bill Slawski I believe that I’ve been reading his blog since the very beginning of my SEO career. I’ve learnt so much from Bill Slawski that I can easily call him my SEO father.

The main wisdom coming from his blog is that you really have to try and understand the basics before attempting to understand the complexity of what Google the search engine is.

When it comes to Aleyda Solis she is one of those speakers that I am always looking forward to because she is always talking about the hottest trend, the hottest subject in SEO. She is one of those speakers that induce a desire in me to learn more. To know everything about a given subject. Curiosity.

Who are your two ‘must see’ speakers at the forthcoming BrightonSEO?

Semantic Eyes

Semantic Eyes

Long time ago a friend asked me what was the reason to be interested in semantics apart of the fact that I am a big fan of Google 🙂

He couldn’t be more wrong.

My love for semantics has nothing to do with Google or my current job. Everything started some years ago when reading Isaac Asimov‘s Robot stories and most notably his Laws of Robotics.

First I realized that people (unless you are politician or a lawyer..lol) and robots should be guided by laws and secondly a question formed in my little (at the time) head: How exactly do you explain the meaning of our words to Robots?
As we all know language is much more than a set of literal meanings and Asimov himself struggled with explaining the semantics to Robots which ended in him amending the original first law from: “A robot may not injure a human being, or, through inaction, allow a human being to come to harm” to “A robot may not injure humanity, or through inaction, allow humanity to come to harm”.

Without the semantic understanding of the word ‘human being’ a Robot may conclude for example that his owner is the only human being worth saving in a critical situation. Without semantics in his brain a Robot may not even fully understand the word ‘humanity’ as it is not something that you can touch, show or experience.
To answer some of my ‘crazy’ at the time questions a teacher introduced the word ‘semantics’.

Semantic Eyes

But enough about my childhood memories. The answer to my friend’s question was something like :
-Nothing to do with Google and my love for SEO. I’ve always been more interested in the problem of building internal representations/delineation of the real world for artificially created intelligence populated with human spatial (from Latin spatium – related to space) semantics as well as means for deducing that semantics from sensory information.

And here comes Bill Slawski and his recent article “Magic Leap And Their Augmented Reality Semantic Robots”.

A new 180 page patent application that’s dealing with “retrieving semantic data associated with the recognized objects and attaching the semantic data to data associated with the recognized object and inserting the recognized object data attached with the semantic data to a virtual world model such that virtual content is placed in relation to the recognized object”.

Some see Google Glass. I see laying the groundwork for “artificial intelligence eyes”.

Memories of childhood were the dreams that stayed with you after you woke.
― Julian Barnes, England