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Benchmark Search Conference

Content Marketing on a Gargantuan Scale

What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…

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The Sunday Talk

The Sunday Talk – Content Marketing

I am cleaning my car and I am thinking: We never talk about old content clean up. Can old content hurt our SEO? Yes, it can. And I would give you an example. We all have some leftovers in containers somewhere in the back of our fridge. And those containers may get our attention one…

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Blog

Maintaining SEO on Large, Complex Websites with Omi Sido

Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what are the main technical SEO challenges for handling a website like that? One thing that always come to mind first when talking about large websites is the technology used. A lot of large…