Content Marketing on a Gargantuan Scale

Content Marketing on a Gargantuan Scale

Content Marketing on a Gargantuan Scale

What is content marketing?

Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona.
Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results you want, whether it’s social shares, sales or increased brand exposure.

Content marketing positions your business to perform more strongly online, qualify sales-ready leads and amplify the metrics that matter most to your bottom line.

So what can you expect when committing to content?

The latest trends show increased sales, shorter sales cycles, stronger customer loyalty and greater cost efficiency.

In this talk – at Benchmark Search & Digital Conference – Dane Brookes, Head of Digital at Liverpool ONE discusses how Liverpool ONE’s recent content marketing campaign increased footfall, first-time visitors and overall sales.


Who’s behind Benchmark SEO Conference?

Located in North West England, Click Consult – – is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

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3 responses to “Content Marketing on a Gargantuan Scale”

  1. […] no one-size-fits-all strategy for achieving high content velocity. To increase your content velocity, first, you need to analyse the reasons why your website is not ranking well in Google. […]

  2. […] marketing is also a very effective way to reach out to potential customers in the Dark funnel. Content marketing is a strategic marketing approach that involves creating valuable and relevant content that helps […]

  3. […] creating high-quality content, you can establish yourself as an authority in your industry, build trust with your audience […]

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