Omi Sido

Tag: data-driven marketing

  • Data Maturity in the Age of AI: Why It Matters More Than Ever

    Data Maturity in the Age of AI: Why It Matters More Than Ever

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    Omi Sido
    in

    Maybe it’s just me, but it feels like everyone is talking about artificial intelligence (AI) these days. From offices to coffee shops to pubs, artificial intelligence has become this almost mystical force promising to transform businesses overnight. But here’s the thing: AI isn’t magic. It’s only as good as the data you feed it. And…

  • Data driven marketing

    Data-driven marketing

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    by

    Omi Sido
    in

    Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…