Hello! My name is Omi Sido.
I am a digital marketer with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns.
I have worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and Daily Mail.
Currently, I am a Senior Technical SEO at Canon Europe.
Regular Expressions in Google Analytics 4: What You Need to Know
Regular expressions, commonly known as RegEx (RegExp), are a powerful tool for searching and manipulating text data. The best way to explain what a regular expression is is probably the following statement: a regular expression is a sequence of characters that forms a search pattern in any given text (string). And apart from being difficult […]
Which is Better: Creating a Country-Specific Domain or Using an Existing Website?
In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…
How to use podcasting as part of your SEO strategy
Podcasting has become increasingly popular in recent years as a great way for individuals and online businesses to connect with their audiences in a deeply meaningful way. With the rise of podcasts, it’s important to consider using podcasting as part of your SEO strategy. Podcasting can be a very powerful marketing tool that can drive…
How to Write High Quality Content for Search Engine Optimisation (SEO)
In today’s digital age, writing high-quality content is essential for any website or online business. Search engine optimisation (SEO) plays a critical role in making sure your content is visible to potential customers and clients. The more visible your website is in the search engine result pages (SERPs) the better the chance is that potential…
How to Fix Error 404 on AMP Pages After Deactivating the AMP Plugin
Understanding AMP If you have recently deactivated your AMP (Accelerated Mobile Pages) plugin in WordPress and found that your website is showing 404 errors on the previously created AMP pages, don’t panic! It’s a common issue that can be easily fixed. First, let’s understand what AMP is and why it came to the SEO scene…
How to incorporate machine learning into your SERP analysis
Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their online properties are ranking for specific keywords and provides insights into the overall performance of their websites. With the rise of machine learning, online businesses can now incorporate this amazing technology into their SERP…
Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance
Cookie consent has become an increasingly important topic since the introduction of the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union. These regulations require online organisations to obtain informed consent from users before collecting, storing, and using their data. This applies to cookies, which are small text files that track users’ online behaviour and collect data…
Shining a light on the Dark funnel
What is the Dark Funnel in marketing? The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information…
Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…
Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…