Hello! My name is Omi Sido.
I am a digital marketer with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns.
I have worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and Daily Mail.
Currently, I am a Senior Technical SEO at Canon Europe.
Latest Posts
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Organization Structured Data: A Comprehensive Guide
In today’s digital age, establishing a strong online presence is crucial for businesses and organisations. One of the best ways to enhance the visibility of your company on Google is by implementing Organization Structured data on your website. This structured data provides essential administrative details, such as logos, addresses, contact information, and business identifiers, to…
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Course Info (Course and CourseInstance) Structured Data: A Comprehensive Guide
In today’s digital age, it’s more important than ever for educational institutions to make their courses easily discoverable by potential students. One way to do this is by using Course info structured data. Course info structured data is a powerful tool for educational institutions and online learning platforms to enhance the visibility and discoverability of…
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Vehicle listing (Car) structured data: A guide for car dealerships
Vehicle listing (Car) structured data is a new way for car dealerships to make their for-sale inventory eligible for display on various Google surfaces, including Google Search and dealerships’ Business Profiles. It was released by Google on October 17, 2023, and is currently only available in the US and US territories. Benefits of using vehicle…
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Funnel exploration in Google Analytics 4 (GA4)
Funnel exploration reports in Google Analytics 4 (GA4) are a powerful tool that can help us understand how users interact with our websites or apps. By utilising these reports effectively, we can effectively identify where our visitors are dropping off in our conversion process. As digital marketers, this information empowers us to make data-informed changes…
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The Complete Guide to Events in Google Analytics 4
Why use events in Google Analytics 4? Events in Google Analytics 4 (GA4) play a crucial role in understanding how users interact with your website or app. They provide detailed information about user actions such as button clicks, form submissions, video plays, downloads, and much more. By tracking events in GA4, you can gain insights…
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UTM parameters in Google Analytics 4 (GA4)
In the world of digital marketing, tracking and analysing the performance of our campaigns is crucial to optimising our efforts and achieving our business goals. One powerful tool that helps in this endeavour is UTM tracking. UTM parameters are widely used in Google Analytics 4 (GA4) to gain insights into campaign performance and understand the impact of…
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Bounce Rate in Google Analytics 4 (GA4)
Google Analytics 4, also known as GA4, is a powerful web analytics tool that provides businesses with valuable insights into their online performance. GA4 is an improved version of the classic Universal Google Analytics (that we all loved), which was primarily used for tracking website traffic and user behaviour. One of the key features of…
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Regular Expressions in Google Analytics 4: What You Need to Know
Regular expressions, commonly known as RegEx (RegExp), are a powerful tool for searching and manipulating text data. The best way to explain what a regular expression is is probably the following statement: a regular expression is a sequence of characters that forms a search pattern in any given text (string). And apart from being difficult…
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Which is Better: Creating a Country-Specific Domain or Using an Existing Website?
In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…
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How to use podcasting as part of your SEO strategy
Podcasting has become increasingly popular in recent years as a great way for individuals and online businesses to connect with their audiences in a deeply meaningful way. With the rise of podcasts, it’s important to consider using podcasting as part of your SEO strategy. Podcasting can be a very powerful marketing tool that can drive…
