Tag: data
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…
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The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success. Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…
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The Only Report You Need In Google Looker Studio (formerly Data Studio) to Run a Successful Business
I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report. It’s not the usual monthly ranking…
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The Sunday Talk – Data Visualization
Mondays, Mondays, Mondays. If you hate your Mondays you are definitely in the wrong job. And what a nice day. Don’t you think that when the weather is nice and sunny it feels like there are more colours out there in the world? It’s exactly the same with data. When you visualise your data it…
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Data and Insights in Digital Marketing
Many people confuse data with insights. What is the difference? What Is Data? Data is the information you acquire from users, such as demographic info, behavior, and activity. What is Analytics? Analytics is the discovery of patterns and trends obtained from your data. What are Insights? The ability to gain an accurate and deep understanding…