The Future of SEO is on the SERP | BrightonSEO 2018

What’s the Future of SEO? The good news is: the number of searches on Google keeps growing. The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies are dominating the world’s Google search results and more results answered entirely in Google’s SERPs. As Google answers a higher and […]

Is Google Authorship Making a Comeback?

Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use […]