Is Google Authorship Making a Comeback?

Will Google Bring Back Google Authorship?

Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz).

Authorship markup – why was it so important?

When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author.

Are you surprised that #Google may use it again in the future? Probably not.

By adding semantic markup to our pages we are helping search engines to identify entities. Those entities are then ranked and indexed for a specific search. We help them, they help us.

So few weeks ago ( at the SMX East Expo 2015 Gary Illyes from Google “said that webmasters and publishers should leave the authorship markup on their page as Google search team may want to start using it again”.

But let me clarify here. Google is not bringing back the old system.

“At least not in any form similar to what we saw before” – Mark Traphagen

As Mark Traphagen, I do believe that they will bring it back in some form or another. On top of that I do think it will be bigger and better than before.

So if Google is not bringing back the old Google Authorship is there any future for content creators authority in search?

My answer.

With or without #Google Authorship people (and businesses) should never stop building their reputation and visibility online. In simple words, Google is still trying hard to recognize individual writers and their #content thus determining how they fit within a particular niche.

Will Google Bring Back Google Authorship?

For ‘Authorship 2’ they may be using The Knowledge Graph or a newly developed system, but it is happening as we speak. So in order to fully benefit some steps are needed:

  1. Develop a consistent #brand image across all platforms.
  2. Engage with influencers in your niche on a daily basis.
  3. Identify authority sites within your niche and find a way to contribute – articles or comments. Engaging in discussions with other people within your niche is a way to build your online credibility.
  4. Last but not least. Trust. Doing business online without people trusting that your product will meet their expectations is almost impossible.

Recently I said to Gina Fiedel: ‘Without trust we will never pay for goods and services online’. And trust is not an easy task. Thank God there is this book called ‘The Tribe That Discovered Trust’ by Mr David Amerland.

Purchase your copy at here –

I will strongly recommend this book in order to understand the importance of trust “in a world where technology is the mediator of most human-to-human trust relations”.

Google Authorship is not a simple subject. So head over to the Moz Blog and read Mark Traphagen’s thoughts on the matter.

Original Article

Google+ Hashtag Search Results

Google+ Hashtag Search Results

Woke up this morning to a new personal discovery. Some people may say it’s actually old news, and it probably is, but  in my eyes it’s a hell of a new way of Google taking on Twitter hashtags mania.

So I am looking (not logged in – a very rare occurrence !) for #bendgate hoping to find some news about the new iPhone 6 and Boom I see this brand new (scroll up and down) Google hashtags box showing me articles from the Google+ network.

Google+ Hashtag Search Results

It’s probably nothing, but a question popped up in my mind straight away: Why am I seeing this box only when doing logged out search?! I know the simple logic is to say: well Google wants to attract more people to Google+ and if I am logged in I may as well look for those hashtags in Google+ anyway. And then another question comes to my mind: How many people actually search Google while not logged in? Or to make this question more interesting: How many of our clients are searching on Google while logged in or not. Difficult to say as Google Analytics is not giving us a lot in that matter. On the other side with this new {to me:)} development if your articles have relevant hashtags, chances are they will  appear here for relevant search queries. As usual with Google more interaction levels with your posts – more likely are they to appear to the broader audience – but I didn’t have to tell you that, did I :).

P.S. Don’t know why people are not talking about this feature in Europe (UK). It’s a great way for marketers and webmasters to get more attention for articles with popular hashtags outside the Google+ community. Love the way relevant hashtags from Facebook and Twitter are appearing below the Google+ hashtags box. Google+ is maturing and it’s becoming a major player in the social networks landscape. Another proof  that G+ is here to stay.