The Future of SEO is on the SERP

The Future of SEO is on the SERP | BrightonSEO 2018

What’s the Future of SEO?

The good news is: the number of searches on Google keeps growing.

The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies are dominating the world’s Google search results and more results answered entirely in Google’s SERPs.

As Google answers a higher and higher percent of queries in the results themselves and refers out less traffic to websites, we’re all gonna have to think about how we influence search audiences through what Google shows rather than just focusing on driving traffic to our own sites.

A big part of SEO’s future will be on the SERP rather than driving traffic to websites.

Who is Rand Fishkin?

Rand Fishkin is the founder of SparkToro and was previously co-founder of Moz and Inbound.org.
He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Rand Fishkin - Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin – Lost and Founder: A Painfully Honest Field Guide to the Startup World

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.


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5 responses to “The Future of SEO is on the SERP | BrightonSEO 2018”

  1. […] Amazing conference. My name is Omi Sido and for those of you who don’t know I am super, I am very active online and I love talking about Digital Marketing and SEO. […]

  2. […] this?’ Right? And I thought, what if I combined text from two different people, right, like Rand Fishkin and Beyoncé. What if I take articles of text that Rand has written about SEO and search and […]

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