The Sunday Talk

The Sunday Talk – If you want something new, you have to stop doing something old

Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016. Community. The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your…


Is Google Authorship Making a Comeback?

Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use…