Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016.
The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your niche. So say if I continue talking about SEO or Digital Marketing I can eventually sell SEO or indeed Digital Marketing services.
The second one is newsletters. Following the steps of Gianluca Fiorelli, I started producing a daily newsletter (last year) talking about Digital Marketing and SEO. And to be honest with you I am overwhelmed with the results.
(Anton Shulke knows everything about it)
So in my opinion Newsletters should be part of your content delivery strategy.
Tip: Keep them straight to the point. Look after your headlines.
The third tip – last but not least – is influencers. Influencers are essential for your Content Marketing success. I will give you an example.
On a bad day, I can tweet about a nicely written article about SEO or Digital Marketing and I can have zero interactions within two days.
On another day I can just tweet a quote from an influencer like Mark Traphagen or David Amerland and I’m gonna have two hundred interactions within two hours.
When it comes to influencers: find them, follow them, talk to them.
Influencers can amplify your online presence. Or in other words, influencers can open the gates to your Content Marketing success.
I’ve never been good at fixing things. I’d rather to it the right way from the beginning.
Sunday gym and two weeks into the New Year’s resolution cycle the parking lot behind me is empty. Coming to the gym on a Sunday is not a New Year’s resolution. Coming to the gym on a Sunday is a state of mind. Or like some people say “If you want something new, you have to stop doing something old.”
Adidas, Adidas, Adidas, Do they have the best materials? I don’t know.
Do they have the most comfortable gear? I don’t know. What I do know is they’ve got their branding. While you were thinking that they were brainstorming about the cotton level in their materials they were actually researching, looking into the customer behaviour.
“When customers buy from you, they are not just buying a product. They are placing their trust in your company!”