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Inclusive Marketing – Optimising Business and Life
What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often […]
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Optimising customer experience in the age of conversational AI | BrightonSEO 2018
In today’s digital age, the biggest differentiator for success is often the customer experience. Many customers are no longer loyal to a company based on brand image, product offerings or even price. In the end, how the consumer reflects on their interactions could be the biggest factor that influences whether they come back or not.…
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The State of Digital with Purna Virji
Purna Virji, Omi Sido and friends. Hangout on Air. Live from London Paddington – Microsoft Office. November 17, 18:00 UK time. Get inspired by new ideas and different ways of thinking about marketing. You may find it difficult to believe but soon it will be time to start preparing our digital marketing strategies for 2017.…
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Voice Search – Welcome to the Future
Next week Amazon Echo is coming to the UK. Will it bring artificial intelligence into our homes much sooner than expected? To tell us more about the continuing rise of Voice search and how you can adapt to it I will be chatting to Purna Virji – Senior Bing Ads PPC Training Manager at Microsoft.…