The Sunday Talk – Be The Best You Can Be


This week’s got a very interesting start. Natasha Woodford from ClockworkTalent invited me to The Tower Of London and see the famous Ceremony of the Keys.

Tower of London

The Beefeaters – I am not entirely sure why we call them Beefeaters. Probably like me, they like their steak rare. So the Beefeaters have been performing this ceremony for the last 700 years. Let me repeat this one: 700 years every single night. What a dedication. Nothing like me trying to go to the gym 2-3 times a week for the last 2-3 years.

You don't need much to be happy!
You don’t need much to be happy!

In all honesty, I’ve never been to this iconic building. Never. But as usual, I am not going there for the building or the ceremony. I am going there for the people. Some people are happy when they see an old and beautiful building. Some people are happy when they attend a famous ceremony. In all honesty, I am only happy when I see good, intelligent, funny people like David Iwanow, Lukasz Zelezny or Arriane from Epiphany. Man, I am excited.

David Iwanow with Dom Hodgson, Lukasz Zelezny and Arianne Donoghue
David Iwanow with Dom Hodgson, Lukasz Zelezny and Arianne Donoghue

Becoming Who You Are

Meeting Natasha yesterday made me realise how much I’ve changed in the last 4-5 years. Natasha was the first one to interview me for an SEO position and then she sent me to 3 companies for an interview. But I didn’t get the job. The jobs.

Omi Sido & Natasha Woodford
Omi Sido & Natasha Woodford

So Natasha was the first one to come back to me and tell me ‘You are not good enough. Go and study more’. Now I can go all inspirational and be like ‘She didn’t believe in me. She was trying to put me down but look at me now’. But the simple truth is I didn’t have enough knowledge to be a good SEO. See it doesn’t matter how hard you think you work. It doesn’t matter how smart you think you are. If you think you deserve more, you are wrong. Stop for a second.

Understand who you really are. Accept it so you can empower yourself and be a better version of yourself in the future.

Also, don’t blame anybody for your failures. See life is very simple. Don’t stop taking action until you become who you really want to be.

Who is Zara Altair?

Zara Altair

Zara Altair is a Professional Ghostwriter and one of the best Semantic Writing and Marketing professionals out there.

Writer and educator Zara Altair work with website developers and business owners to create semantically oriented text.

The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions Book by David Amerland
The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions
Book by Mr David Amerland

Find happiness in the misery

It’s not easy saying something smart after Zara. So let me give you some of my thoughts. When it comes to being the best you can be there are two parts: the physical and the emotional. So for example, if I am trying to lose weight the emotional part is telling me all you have to do is stop eating the crap food you are eating every single day. Stop drinking. Start running. But then you go home, it’s Friday evening, you are tired and you just can’t resist this glass of red wine.

See a lot of inspirational speakers only talk about the emotional part. But from my experience, if you don’t satisfy, if you don’t feed both of them you not gonna succeed. So to use the same example if you are trying to lose weight and you are hungry and you are miserable because of that you not gonna do it.

In a way, you have to try and find happiness in the misery.

So it’s like yes I am hungry, yes I am miserable, yes I am down but I am walking towards my goals.

Talking about goals today is a big day. The final of the Football World Cup and it doesn’t get any bigger than that in any sport so – I don’t have a watch – so it’s about time for me to go and meet my friends. But you do come back here next Sunday. In fact do come back here every single day cause if you have questions and issues in Digital Marketing or in life I’ve got the answers.
Bye.