The Sunday Talk – The Inbounder Conference

The Sunday Talk - The Inbounder Conference


Monday. Bank Holiday and today I am planning to do absolutely nothing. Why can’t we have 3 days off every single week?

On my way to The Inbounder. As usual, I am fashionably late. But then the weather is so nice. The summer is finally here.

Wednesday. The day after The Inbounder conference and before you ask me I’m gonna tell you. I truly and utterly enjoyed it. Great talks by great speakers like Gianluca Fiorelli. Olga Andrienko, Kirsty Hulse, Jono Alderson (watch his video here), Kelvin Newman was there. I will try and link all their slides in the description below.

The Inbounder SEO conference London

You know there are those conferences where you go, you sit and you drink coffee all day. And there are those conferences like The Inbounder where in a very short amount of time you get so much knowledge. One common tip everybody was giving ‘Know your customers. Understand your customers before starting optimising your website.”

The Inbounder Conference London

Before I forget Gianluca Fiorelli’s talk alone was worth going to this event.

Friday, and I am a little bit ill. One of those moments when sickness grounds you to your bed but I am still working. Always do your best. Of course, your best gonna be different from moment to moment. It will be different from when you are healthy opposed to when you are sick. But under any circumstance do your best and you gonna avoid a lot of self-judgment and regret in the future.

The Inbounder with David Iwanow

In about ten minutes I’m gonna be talking to Mr François Goube – the CEO of OnCrawl. We gonna be talking about technical SEO and something that I really really want everybody to understand –
Orphan pages.

So orphan pages are pages that are outside your internal linking structure.

Exactly, exactly. This is what I always try to explain to people. So basically if they are not linked from anywhere they will definitely have an effect on our SEO. What do you think is the effect of orphan pages on SEO? Let’s talk about it. Because this is the most important part of the understanding of what orphan pages are.

Yeah, you know we just talked about the crawl budget. And you ned to optimise and to get assured that Google is fetching your priority pages.
And you have priority pages – top priority pages – you want them to get a lot of link juice cause you want them to rank and you want the bot to crawl them very frequently. So you want Google to consider your money your most valuable pages. So this is very big – big issue to have orphan pages because you are wasting Google resources on pages that are obviously invaluable because if they are orphan there might be a good reason.

Just had a chat with François from OnCrawl and if I have to summarise our conversation: Not everybody is cut out to be a good web developer. Not everybody can write compelling copy. That being said content professionals have to understand that the success of their online projects is partially dependent on good technical execution. You have to gain a basic of technical SEO in order to avoid costly mistakes in the future.

Guys, what an exciting week. It started slow with a Bank Holiday and then just exploded with The Inbounder conference. Went down again – a little bit – as I was sick but then exploded again with online interviews and webinars.

Next week I’m gonna be temporarily redirected to Easter Europe as I am visiting the country of Bulgaria but you do subscribe to this channel and do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Inbounder London – links to all slides

Don’t you ever give up!

The Inbounder 2016 - The best Inbound Marketing Conference in Europe

One day you will wake up and all your dreams will be a reality.
The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.
Sleepless nights, cans of coffee and a sea of worries all came to an end.

The best ever European Digital Marketing Conference is a fact.

Organised by a man with a vision for legacy and entrepreneurship this conference surpassed all expectations.

Two days of intense learning with some of the best speakers from all over the world. You could see the wisdom flying in the air (unless of course those were hallucinations coming from the SEMrush drinks/girls. Olga Andrienko, Kate Makulova, thank you very much for you never ending smile and light refreshments). You could sense that a lot of rankings will be skyrocketing from now on fueled by the knowledge shared by the digital marketing elite at this conference.

Omi Sido with Olga Andreinko at Theinbounder 2016

Some of the best presentations:

Marcus Tandler – Welcome to Reality
Fernando Macià – Customer journey analysis and search
scenarios http://goo.gl/MjmIeK
Gemma Muñoz – Evolve or Die (all evolution is born from
disobedience)
Will Critchlow – Emerging Trends in Web Marketing
Wil Reynolds – Go where the users are, building a holistic
SERP strategy http://goo.gl/UkrUr7
Bas van den Beld – How to create the right content at the right
time to the right audience http://goo.gl/vTUfLe
Kieran Flanagan – Lessons Learnt from Building a Growth Team
for Inbound Marketing http://goo.gl/5gTzV9
Barbara Mackey – Onsite search: empathy in the fashion world http://goo.gl/2ZDZYs
Valentina Falcinelli – Content Design. How to win
the skimming test http://goo.gl/5gVggg
Samantha Noble – Dominating the Paid Media Universe https://goo.gl/TcxXK6
Lisa Myers – Go big or go home. Successful content
marketing for SEO http://goo.gl/emcGYq
Nathalie Nahai – Web Psychology: The science of online
persuasion
Aleyda Solís – Competitive SEO Analysis: How to identify
opportunities and win your competitors.
Gianluca Fiorelli – Deconstructing Google: practical insights of
its patents http://goo.gl/Yh31n6
Rand Fishkin – Fight Back Against Back http://goo.gl/DTshml

Meanwhile, let’s not forget the crowd. I saw people like Dawn Anderson, Arnout Hellemans, Eddie GonzalesMark Scully – to name but a few – wandering around. Each one of those people could have been on the stage. Each of those people should probably be on the stage next year.

We all had an amazing time. We all gained so much knowledge and insights straight from the source. If you ever wanted to be somewhere close to the people currently shaping the digital fashion in the world this was your best chance.
I hope you managed to talk to them. I hope you managed to have a selfie with them. And most of all I hope you managed to scribble all the tips they gave you.

Omi Sido and Rand Fishkin at the Inbounder 2016 Global Conference

Do we want more? Well, we are all human beings, and on top of that, we are marketers. Let’s push Gianluca for 3 days (Houston/Arnout Hellemans, we have a problem – there is not enough beer in town). Let’s add the rest of the digital marketing elite like David Amerland, Mark Traphagen and Eric Enge to the mix. Let’s have Google in the face of Gary Illyes or John Mueller answer some of our questions (of course, I am talking about Q&A sessions).
Let’s extend the legacy of this wonderful idea.

Hasta la vista amigos! I know you all had a good time and you all coming back next year.

See you soon.