One day you will wake up and all your dreams will be a reality.
The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.
Sleepless nights, cans of coffee and a sea of worries all came to an end.
The best ever European Digital Marketing Conference is a fact.
Organised by a man with a vision for legacy and entrepreneurship this conference surpassed all expectations.
Two days of intense learning with some of the best speakers from all over the world. You could see the wisdom flying in the air (unless of course those were hallucinations coming from the SEMrush drinks/girls. Olga Andrienko, Kate Makulova, thank you very much for you never ending smile and light refreshments). You could sense that a lot of rankings will be skyrocketing from now on fueled by the knowledge shared by the digital marketing elite at this conference.
Some of the best presentations:
Marcus Tandler – Welcome to Reality
Fernando Macià – Customer journey analysis and search
Gemma Muñoz – Evolve or Die (all evolution is born from
Will Critchlow – Emerging Trends in Web Marketing
Wil Reynolds – Go where the users are, building a holistic
SERP strategy http://goo.gl/UkrUr7
Bas van den Beld – How to create the right content at the right
time to the right audience http://goo.gl/vTUfLe
Kieran Flanagan – Lessons Learnt from Building a Growth Team
for Inbound Marketing http://goo.gl/5gTzV9
Barbara Mackey – Onsite search: empathy in the fashion world http://goo.gl/2ZDZYs
Valentina Falcinelli – Content Design. How to win
the skimming test http://goo.gl/5gVggg
Samantha Noble – Dominating the Paid Media Universe https://goo.gl/TcxXK6
Lisa Myers – Go big or go home. Successful content
marketing for SEO http://goo.gl/emcGYq
Nathalie Nahai – Web Psychology: The science of online
Aleyda Solís – Competitive SEO Analysis: How to identify
opportunities and win your competitors.
Gianluca Fiorelli – Deconstructing Google: practical insights of
its patents http://goo.gl/Yh31n6
Rand Fishkin – Fight Back Against Back http://goo.gl/DTshml
Meanwhile, let’s not forget the crowd. I saw people like Dawn Anderson, Arnout Hellemans, Eddie Gonzales, Mark Scully – to name but a few – wandering around. Each one of those people could have been on the stage. Each of those people should probably be on the stage next year.
We all had an amazing time. We all gained so much knowledge and insights straight from the source. If you ever wanted to be somewhere close to the people currently shaping the digital fashion in the world this was your best chance.
I hope you managed to talk to them. I hope you managed to have a selfie with them. And most of all I hope you managed to scribble all the tips they gave you.
Do we want more? Well, we are all human beings, and on top of that, we are marketers. Let’s push Gianluca for 3 days (Houston/Arnout Hellemans, we have a problem – there is not enough beer in town). Let’s add the rest of the digital marketing elite like David Amerland, Mark Traphagen and Eric Enge to the mix. Let’s have Google in the face of Gary Illyes or John Mueller answer some of our questions (of course, I am talking about Q&A sessions).
Let’s extend the legacy of this wonderful idea.
Hasta la vista amigos! I know you all had a good time and you all coming back next year.
See you soon.