How to incorporate machine learning into your SERP analysis
Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their…
Category: BrightonSEO
Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance
Cookie consent has become an increasingly important topic since the introduction of the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union. These…
Shining a light on the Dark funnel
What is the Dark Funnel in marketing? The Dark Funnel in digital marketing refers to the stage in the customer journey where…
Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can…
Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that…
Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish,…
Top SEO KPIs you should be tracking
In today’s digital age, search engine optimisation (SEO) is an essential component of any business strategy. SEO helps to improve the visibility…
How do you deal with Crawl Budget?
What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and…
Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks,…