The Sunday Talk – BrightonSEO 2018

BrightonSEO


Guys, check your calendar. 24th of September. The BrightonSEO week has finally arrived. Top digital marketers are going to Brighton this Friday. I don’t even know where to start. Nick Wilsdon from Vodafone, Dawn Anderson, Gerry White, Rand Fishkin, Emily Grossman, Arianne, Francois from OnCrawl. Oh my God, I lost my breath talking.

I’ve said it before but I will say it again: Now is the time to ask the questions.
If you’ve got a burning digital marketing question in your head check the schedule, find the relevant person, invite him for a coffee, pint, cake.

Guys, you are not going to the cinema. You are going to a digital marketing conference where you can actually interact with the person on stage.

Stop watching, ask the questions and start doing.

What Is Content Marketing?

So Omi, how do you describe content marketing? Well, in my opinion, is the process of learning how to speak the language of your customers. But don’t forget your customers may talk in a different language on Facebook, Instagram or LinkedIn.

On top of that because of new technologies or new trends, the way your customers search for your products, the way the customers interact with your products online is constantly changing too.
So you have to keep on learning new languages.

After all, nobody will buy your products online if they don’t know what you are talking about.

BrightonSEO 2018 Takeaways

BrightonSEO Stars
BrightonSEO Stars

Is it just me or this BrightonSEO was the best BrightonSEO ever? The speaker’s lineup simply blew me away. So what’s my key takeaway from this conference? Well, this BrightonSEO cemented my idea that we have to seriously start implementing machine learning in our workflow.

I know that machine learning is still in its infancy and has not yet fundamentally changed the SEO landscape. As time goes on, however, SEOs who choose to turn a blind eye to machine learning will definitely be left behind.

Who else gonna be left behind? People who don’t follow me on social media. So with that in mind don’t forget to come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Future of SEO is on the SERP | BrightonSEO 2018

The Future of SEO is on the SERP

What’s the Future of SEO?

The good news is: the number of searches on Google keeps growing.

The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies are dominating the world’s Google search results and more results answered entirely in Google’s SERPs.

As Google answers a higher and higher percent of queries in the results themselves and refers out less traffic to websites, we’re all gonna have to think about how we influence search audiences through what Google shows rather than just focusing on driving traffic to our own sites.

A big part of SEO’s future will be on the SERP rather than driving traffic to websites.

Who is Rand Fishkin?

Rand Fishkin is the founder of SparkToro and was previously co-founder of Moz and Inbound.org.
He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Rand Fishkin - Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin – Lost and Founder: A Painfully Honest Field Guide to the Startup World

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Why attend BrightonSEO?

BrightonSEO

The benefits of attending SEO conferences for small businesses

Guys, do you happen to run a small business? Today’s market can be very challenging for small businesses since you’ll need to compete directly with a lot of big corporations.

While it may not be possible to get an edge over your competition through television or radio ads, the internet can help you level the playing field.

By utilising search engine optimisation techniques, you will be able to increase your online visibility, expand your customer base, and, and boost your profits.

So why attend BrightonSEO?

SEO conferences are great places to gather more information about new technology. Many of the speakers will have direct access to technology and search engine optimisation methods as soon as they are available.

In fact, many of these individuals will be directly involved in designing and creating the technology. If you are interested in staying on top of technology and SEO techniques, you should seriously consider attending BrightonSEO.

It is absolutely pertinent to understand that SEO is constantly evolving, so you’ll always need to stay well informed up to date.

SEO is a Small Business Necessity
SEO Is A Small Business Necessity

Meanwhile, if you see me at BrightonSEO don’t be shy. Come and say hi. Ask, ask the questions. You know me. You’ve got the problems and I’ve got the solutions.

See you soon, guys. Peace.

Why attend BrightonSEO?

Why attend BrightonSEO?


This week it’s all about the biggest search marketing conference in Europe called BrightonSEO. So let me answer a simple question. Why? Why are we so obsessed with this conference.

Well, when it comes to the SEO industry, it is very difficult to attend a University and get a formal degree in the field. Unfortunately, very often this leads to the misunderstanding that learning on your own is the only way to success.

While this can be done, many SEO veterans will tell you that coming to a conference like BrightonSEO and learning from those with experience is the best way to master the science and the art of SEO. The importance of ranking well on Google isn’t going anywhere anytime soon, so the quicker you learn, the better.

Meanwhile, if you see me at BrightonSEO don’t be shy. Come and say hi. Ask, ask the questions. You know me. You’ve got the problems and I’ve got the solutions.

BrightonSEO 2017 | Generational Cruft in SEO. There is Never a ‘New Site’ When There’s History

Dawn Anderson BroghtonSEO

Technical SEO solutions that make your site fly

Many big brands think that migrating to a new site or protocol means a new beginning for a website, but this is not so.

Search engines have a big memory and a lot of storage and they remember every single URL you ever created on any subdomain attached to your site.

How can you change the history associated with your site for better rankings and SEO? We’ll explore technical SEO solutions to make your site fly.

Who is Dawn Anderson?

Dawn Anderson is an International SEO consultant, founder and CEO of Move It Marketing Digital Marketing Agency and Associate – Lecturer on Search and Analytics at Manchester Metropolitan University.

Slides: https://www.slideshare.net/DawnFitton/technical-seo-generational-cruft-in-seo-there-is-never-a-new-site-when-theres-history-brighton-seo-concise-deck

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Brighton SEO talk September 2017 | Quick and Dirty Server-side tweaks to improve your SEO

Petar Nikolow


Learn how a messy server can sabotage all your SEO efforts, how to check current server configuration and how to improve and get the maximum from them.

Who is Petar Nikolow?

Peter does software development for his own company MobilioDevelopment. He built his first website in university in 1997 and since then has been involved in websites and applications. Now he thinks the “Less is more” principle needs to be applied to the current web too.

Slides: https://www.slideshare.net/mobilio/quick-and-dirty-serverside-tweaks-to-improve-your-seo-brighton-seo-september-2017

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Brighton SEO talk September 2017 | Understanding the Impact of Mobile-First Indexing

Understanding the Impact of Mobile-First Indexing Cindy Krum


Mobile-First indexing is about a whole new index where URLs are not required to compete. Competition is more driven by markup, feeds and potentially Google-hosted options like actions & database information from Google Firebase.

Who is Cindy Krum?

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC). She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO.

Cindy Krum also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

Slides: https://www.slideshare.net/MobileMoxie/the-truth-about-mobilefirst-indexing-mozcon-2017

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Brighton SEO talk September 2017 | Setting AMP for Success

Brighton SEO talk September 2017 | Setting AMP for Success Aleyda Solis


Tips & tools to successfully implement AMP in common scenarios.

Whos is Aleyda Solis?

Aleyda Solis is an International SEO Consultant – a service that she provides with her boutique consultancy, Orainti – a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 18 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting.

Slides: https://www.slideshare.net/aleydasolis/setting-amp-for-success-at-brightonseo

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

My top 3 BrightonSEO tips

My top 3 BrightonSEO tips

One more time BrightonSEO is upon us. Top Digital Marketers from all over the world are coming our way. Now is the time to network. Saying that let me give you my top three BrightonSEO tips that came up in a conversation with Gerry White (Take It Offline).

Before the conference research, research, research. Research, follow and engage with every single BrightonSEO speaker you wanna talk to on Friday. Know what they are interested in but most of all study their subject. There is nothing easier than approaching a speaker/influencer knowing and talking about their subject.

During the conference follow the BrightonSEO Twitter hashtag and retweet everybody who is using it. DM the people you really want to talk to asking them for a quick chat, or a quick coffee or maybe joining them for lunch.

After the conference, go back to all your retweets and follow everybody who was using the #BrightonSEO Twitter hashtag. Engage with them, discuss BrightonSEO topics. Chances are next year when you come back to BrightonSEO all those people gonna know your name and gonna talk to you like a friend.

Last but not least if you see me at the conference don’t be shy. Come say Hi. Ask the questions. You know me. You’ve got the problems and I’ve got the solutions.

Peace.

Who are your two must see speakers at BrightonSEO?

Must see speakers at BrightonSEO


The other day Gerry White asked me to about my two ‘must see’ speakers at the forthcoming BrightonSEO conference.

Now, choosing two out of twenty carefully selected by Kelvin Newman top SEO/ Digital Marketing speakers is not an easy job.

But to answer the question I would go with Aleyda Solis and Bill Slawski.

Now when it comes to Bill Slawski I believe that I’ve been reading his blog since the very beginning of my SEO career. I’ve learnt so much from Bill Slawski that I can easily call him my SEO father.

The main wisdom coming from his blog is that you really have to try and understand the basics before attempting to understand the complexity of what Google the search engine is.

When it comes to Aleyda Solis she is one of those speakers that I am always looking forward to because she is always talking about the hottest trend, the hottest subject in SEO. She is one of those speakers that induce a desire in me to learn more. To know everything about a given subject. Curiosity.

Who are your two ‘must see’ speakers at the forthcoming BrightonSEO?