Cookie consent has become an increasingly important topic since the introduction of the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union. These regulations require online organisations to obtain informed consent from users before collecting, storing, and using their data. This applies to cookies, which are small text files that track users’ online behaviour and collect data about their preferences, location, and more.
Will all that in mind let’s explore the mechanisms and practices for obtaining cookie consent that are in compliance with the GDPR and ePrivacy Directive.
Mechanisms for Obtaining Cookie Consent
There are several methods for obtaining cookie consent, including:
- In-line notifications: In-line notifications are similar to cookie banners, but they are integrated into the website’s design and appear within the content of the website. This method is less intrusive than pop-up notifications and cookie banners, but it may not be as effective in getting users’ attention.
Practices for GDPR and ePrivacy Compliance
To ensure compliance with the GDPR and ePrivacy Directive, organisations must follow best practices for obtaining cookie consent, including:
- Transparency: Organisations must be transparent about what data they collect and why. This information should be clearly communicated to users in the cookie consent notice.
- Specific consent: Organisations must obtain specific consent for each category of cookies they use, rather than lumping all cookies into one consent notice.
- Easy to understand language: The cookie consent notice should be written in clear, uncomplicated and straightforward language that is not overly technical.
- Regular review and update: Organisations must regularly and thoroughly review and update their website cookie consent mechanisms and practices to ensure they are in line with the latest regulations and best practices.
The General Data Protection Regulation and ePrivacy Directive have brought the importance of cookie consent to the forefront of online privacy and data protection. Companies within the Europen Union must take steps to ensure they are obtaining informed consent from users in a manner that is transparent, specific, and last but not least easy to understand.
By following the mechanisms and practices outlined in this article, online businesses can ensure they are in compliance with the GDPR and ePrivacy Directive and protect the privacy rights of their users.
Who is Rowenna Fielding?
For over ten years, Rowenna Fielding has played a pivotal role in implementing data protection legislation in both commercial and non-profit organisations. In 2020, she founded Miss IG Geek Ltd, offering expertise, assistance, education, and guidance on data protection and e-privacy.
People say that even winning the Lottery would not deter Rowenna Fielding from continuing her work in data protection. The combination of technology, societal norms, and human rights within the field continues to captivate her and provides an intriguing challenge.
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