We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also […]
Tag archives: digital marketing
A Study in Speech – The Voice Assistant Investigation | BrightonSEO 2018
Voice search is the future of digital marketing Digital voice assistants such as Amazon Echo and Google Home have moved rapidly into our everyday life – complementing the penetration of existing mobile-based voice gadgetry. Apple has recently weighed in, too, with its HomePod – replete with a swish Spike Jonze directed ad featuring FKA Twigs. […]
The Sunday Talk – The Marketing Business Summit Milan
Christmas Is Coming Monday, 26 November and this is my last conference week for the year. I’ve promised myself at the beginning of this year that December would be free from conferences, online webinars basically everything. Which tells you straight away that if you ever wanted to invite me for a coffee, a glass of […]
The Sunday Talk – SEO is changing
SEO is constantly changing So I hear many people saying that Google is trying to make our life difficult. No guys. Google is not trying to make our life difficult. Think of Google as a business. Think of search as a product. Naturally, every company wants to have a better product. So as they improve […]
How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks | Benchmark Search Conference 2018
Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something […]
The Sunday Talk – Marketing Business Summit 2018 – Milan
The Sunday Talk – Adapt or Die
Interview with OnCrawl New week, new online interview. In about 10 minutes I’m gonna be talking to Emma Labrador about my favourite SEO crawler called OnCrawl. Before you ask me I’m gonna tell you. OnCrawl is a very visual, data-driven SEO tool that can help you build your SEO strategy with confidence. Link in […]
The Sunday Talk – What is Intelligence?
The Sunday Talk – Disrupt or Be Disrupted
The Sunday Talk – SearchLove London Conference
I’ve never been at a conference on a Monday. But then I am so excited. My favourite Digital Marketing speaker Purna Virji is coming to town. Jon Myers: Here at the bottom basically is the crossing point. In October 2016 we saw worldwide more mobile queries or usage queries than on a desktop computer. And obviously, at […]