Tag: digital marketing
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Which is Better: Creating a Country-Specific Domain or Using an Existing Website?
In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…
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How to Write High Quality Content for Search Engine Optimisation (SEO)
In today’s digital age, writing high-quality content is essential for any website or online business. Search engine optimisation (SEO) plays a critical role in making sure your content is visible to potential customers and clients. The more visible your website is in the search engine result pages (SERPs) the better the chance is that potential…
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How to Fix Error 404 on AMP Pages After Deactivating the AMP Plugin
Understanding AMP If you have recently deactivated your AMP (Accelerated Mobile Pages) plugin in WordPress and found that your website is showing 404 errors on the previously created AMP pages, don’t panic! It’s a common issue that can be easily fixed. First, let’s understand what AMP is and why it came to the SEO scene…
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Shining a light on the Dark funnel
What is the Dark Funnel in marketing? The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information…
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Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…
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Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…
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Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…
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Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. Communicate Effectively and Consistently The…
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…