Tag: digital marketing

  • Understanding your competitors’ business to be truly successful at SEO

    Understanding your competitors’ business to be truly successful at SEO

    Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the […]

  • Understanding the effect of your SEO changes with Causal Impact Analysis

    Understanding the effect of your SEO changes with Causal Impact Analysis

    Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…

  • Say Hello to the Workday Consumer

    Say Hello to the Workday Consumer

    Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…

  • Building relationships in 5 easy steps

    Building relationships in 5 easy steps

    The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Relationships with your clients are vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. 1. Communicate Effectively and Consistently…

  • Data-driven marketing

    Data-driven marketing

    Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • How do you deal with Crawl Budget?

    How do you deal with Crawl Budget?

    What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…

  • Search Data – the force behind decision-making not just optimisation

    Search Data – the force behind decision-making not just optimisation

    Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…

  • Machine Learning is Revolutionising Digital Marketing

    Machine Learning is Revolutionising Digital Marketing

    Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…

  • The Importance of Data for Business

    The Importance of Data for Business

    Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success.  Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…