Tag: AI traffic
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How ChatGPT Chooses Which Brands to Recommend
Ask ChatGPT for a software recommendation, and it’ll give you three names. Maybe four. What ChatGPT won’t tell you is that it quietly passed over 40 other brands to get there – some of which rank on the first page of Google, some of which have better product reviews, some of which have been in…
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The Age of Perception: Why We’re Now Marketing to Machines
Recently, I read an article by Jono Alderson, and it really got under my skin. It wasn’t one of those quick SEO think pieces about keywords or the latest Google update. Instead, it tackled something far bigger: how search, reputation, and online visibility are shifting in an age where artificial intelligence doesn’t just retrieve information,…
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How to Track AI Traffic in Looker Studio
If you’re only here for the free Track AI Traffic in Looker Studio template, click here. As artificial intelligence tools like ChatGPT, Gemini, and Perplexity drive increasing volumes of website traffic, understanding their performance is crucial for marketers, analysts, and digital strategists. Google Looker Studio (formerly Data Studio) makes it easy to visualise this data…