User-oriented content: how to create people-first content for AI search, SEO, and real humans
Search engines have changed. Again. We’ve moved from the era of: Now we’re entering the age of AI-powered search, semantic understanding, and…
Tag: AI
How ChatGPT Chooses Which Brands to Recommend
Ask ChatGPT for a software recommendation, and it’ll give you three names. Maybe four. What ChatGPT won’t tell you is that it…
The Age of Perception: Why We’re Now Marketing to Machines
Recently, I read an article by Jono Alderson, and it really got under my skin. It wasn’t one of those quick SEO…
How to Track AI Traffic in Looker Studio
If you’re only here for the free Track AI Traffic in Looker Studio template, click here. As artificial intelligence tools like ChatGPT,…
How to Install DeepSeek AI Locally on Mac
If you’re looking for a free, offline AI model that runs smoothly on your Mac, DeepSeek is a great option. DeepSeek is…
Harnessing AI for SEO: riding the wave of innovation or risking obsolescence?
The discussion around artificial intelligence (AI) often swings between two extremes: it’s either hailed as the cornerstone of human innovation (a view…
How to track AI traffic in GA4
Understanding where your website traffic originates from in today’s data-driven marketing world is crucial for optimising your digital marketing campaigns and enhancing…
Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity Today | Benchmark Search Conference 2018
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants…
Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things…