Tag: BrightonSEO

  • Shining a light on the Dark funnel

    Shining a light on the Dark funnel

    What is the Dark Funnel in marketing? The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information […]

  • Making Google search data available at scale

    Making Google search data available at scale

    What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…

  • Understanding your competitors’ business to be truly successful at SEO

    Understanding your competitors’ business to be truly successful at SEO

    Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • Jack of all trades or master of none? What KPIs should SEOs work to?

    Jack of all trades or master of none? What KPIs should SEOs work to?

    What are Key Performance Indicators? When you start a business it is super important to be able to measure your progress and determine if you are successful or not. In order to do this, you need to have Key Performance Indicators (KPIs).  What is a Key Performance Indicator? Key Performance Indicators are measurements that indicate the…

  • How do you deal with Crawl Budget?

    How do you deal with Crawl Budget?

    What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…

  • Search Data – the force behind decision-making not just optimisation

    Search Data – the force behind decision-making not just optimisation

    Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…

  • You deleted how many pages? 130M! And here’s why.

    You deleted how many pages? 130M! And here’s why.

    Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages.  I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…

  • SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

    SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

    SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

  • A Technical Solution To Content Duplication

    A Technical Solution To Content Duplication

    What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…