I wanna make a statement. Waking up before 6 am should be illegal.
What do I think about Social Media?
Guys, it’s not even 6 am in the UK.
What I really think about social media is that for decades, large media companies have controlled the tools through which consumers and small business were told what to wear, what to eat, what to buy and what and how to think.
Nowadays consumers and small business possess the same ability to produce, distribute and curate content and disperse brand engagement across vast distances. In my opinion,
Social media transformed the marketing industry forever.
Monday morning. Eight o’clock. One webinar done. Two more to go this week on social media. I think it’s time for some social media tips.
Yes, in my opinion, all businesses should be on LinkedIn. I just don’t get it. Nowadays LinkedIn is like Facebook for businesses.
You’ve probably heard many, many times already, but I want to stress it one more time: LinkedIn is no longer optional, James, for any businesses, big or small. This social network provides you with a large network of professionals, sales opportunities, credibility.
Last but not least marketing platform for your business. And I will give you just one example. I’ve heard it recently that almost 70 percent of B2B buyers, B2B buyers prefer to work with recommendations from their professional network.
Yes, I’ve stopped the car. It’s not always easy to drive and talk, you know. But to continue our conversation.
Social media is meant to be interactive, you know. Don’t simply post and run. I will give you an example. The other day I saw a nice pair of shoes online and I was like ‘Guys, I love your shoes. Where can I buy them?’ It took them three days to answer. Three days. Exactly what I said don’t simply post and run. Spend some time building relationships with your customers, you know. As well as other business owners.
If you are in the restaurant business and somebody downtown uploaded a nice chicken recipe online just say something. Say like ‘nice recipe’. His followers will see your comment and they will definitely check your profile as well and probably follow you.
So the conclusion is:
Re-post content you enjoy and take the time to answer questions or address concerns in an honest but professional manner.
Well it’s Friday and you are probably fed up listening to my voice all week so let’s ask Zara Altair one of the best American ghost writers about her top social media tip.
Zara Altair: My social media tip is Be yourself. So what that means is the basic essence of you, the basic essence of you. David Amerland in SEO help calls it ‘your signal’. And it’s essentially living your mission statement so that if you are doing short conversations that may be a long stream on Twitter or very involved conversations on Google Plus chatting with people on Facebook each one can be a little bit different but underneath is you. So that’s my Social Media tip whatever your strategy for different Social Media platforms the most important thing is letting yourself shine.
So, Be Yourself!
If it’s time to go back and rethink your mission statement for your business I highly recommend doing and SEO Help is a great way to get in touch with that. It’s in questions section number 19 ‘From strings to things’. Anyway, that’s my tip because you are always going to be real and that’s the way people engage and connect with you.
Social Media is all about connection. It’s not about broadcasting the great thing that you have whether is a product or service. Social media is about connecting with people in a real and honest way. So even when you are sharing articles which may illustrate your expertise or find the benefit of your product still you are going to be connecting to the people who respond to that. So you ‘Be yourself’. That is my tip.
Fixing the old lady is never an easy job. It’s very similar to your online reputation. Once it’s damaged going back is not an easy job. Yous should constantly monitor your brand mentions online so you are in a position to respond to negative sentiment straight away.
Now I am leaving you with Gerry White the founder of the Take It Offline movement in the UK.
Gerry White: Hi, so Omi was asking some tips for Social media and one of the biggest tips I can give anybody is basically about engagement. It’s not a broadcast medium. If you are somebody who is just broadcasting on Social Media you are probably just broadcasting to other broadcasters. Nobody is gonna listen to somebody who just broadcast so engage, talk, discuss. You will learn more. You will find out stuff.
Social media is for engagement not just for broadcasting.
David Amerland: When it comes to Social Media the questions that we face and the problems which we actually have to deal with the challenges if you like are not dissimilar to the ones which we face in the offline world.
So essentially they are problems which revolve around content, quality, quantity, identity, authenticity.
We ask ourselves all the time ‘How do I manage to project the real values of me without oversharing? How do I become authentic when essentially I am creating layers of artificiality which allow me to connect with my audience. How do I manage to be human?
In other words when everything which we do is very intent driven, very intentional and a lot of the times like this video in many ways clearly over thought.
Well, there is an easy solution to this and essentially the way out of this morass of complexity is to take the entire content creation approach in a very sustainable manner and make it part of the narrative of your identity. In other words do not be afraid to imbue what you do in the online world with all the interesting things which drive you, with all the things which essentially challenge you and project those touch points of humanity, those touch points of essentially the shared journey in the online world with a content which you create with your audience.
And if you do that, if you create the kind of narrative which becomes part of your identity which has to some degree vulnerability if you like but also manages to show evolution and some kind of development than you are bound to basically connect with people at a more human level. You are bound to find more of an audience in what you do and that audience will resonate more with your content. So you will avoid the pitfall of sounding too artificial, not human in other words and the audience will appreciate this. I hope this helps. Take care.
Saying something smart after Gerry, Zara and Mr David Amerland is not easy. So I will leave you with one of my favourite Omi Sido’s Social Media quotes.
Selling on Social Media is for amateurs. Connecting is for pros.
Guys, next week I am going to the beautiful Spanish city called Valencia but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.