Tag: David Amerland
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The Sunday Talk – Personal Branding
Today on my way back home I was hit by a car. I am ok, honestly, I am ok. The elbow is a bit swollen. It probably needs a bit of icing. So it makes you think. You can die in a blink of an eye. It also makes you think: What is my legacy? […]
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The Sunday Talk – Adapt or Die
Interview with OnCrawl New week, new online interview. In about 10 minutes I’m gonna be talking to Emma Labrador about my favourite SEO crawler called OnCrawl. Before you ask me I’m gonna tell you. OnCrawl is a very visual, data-driven SEO tool that can help you build your SEO strategy with confidence. Link in…
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The Sunday Talk – Social Media Tips
I wanna make a statement. Waking up before 6 am should be illegal. What do I think about Social Media? Guys, it’s not even 6 am in the UK.What I really think about social media is that for decades, large media companies have controlled the tools through which consumers and small business were told what…
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A Letter to Client (What Is SEO, Really?)
The question was: What is SEO, really? The answer. I understand your confusion. I believe you are seeing SEO only as something IT. You can’t be more wrong. So let me take you on a journey. Imagine a fruit market 50 years ago. And let say you wanted to buy some apples. But not just…
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The Sunday Talk – Voice Search Is Here To Stay
Hi, guys. it’s Monday 27 of March and I am on my way to work. Nice weather so I am thinking: Every time people want to start something new they will do it on a Monday. So this week I want you to start thinking about Voice Search and the effect it may have on…
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The Sunday Talk – Old marketing is dead. Long live marketing.
Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down. Own them like a boss! It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday…
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The Sunday Talk – The Power Of Social Media
Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it. Find your niche and then go even more niche!’ I came up to the conclusion that success in…
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The Sunday Talk – If you want something new, you have to stop doing something old
Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016. Community. The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your…
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The Sunday Talk – Do you know your customers?
US Elections 2016 Many people are asking me about Donald Trump, the election, the USA. I can’t hide it I am a bit disappointed. But then let me tell you something: America is the biggest democracy in the World. One man cannot hurt it. We don’t live in the 60’s. We live in 2016. With…
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Dr Google
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” – David Amerland Last week Google started giving health related answers in the #KnowledgeGraph answer boxes. So from now on Google will start giving relevant medical facts right up front from the Google Knowledge Graph.But those…